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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1575647	Misplaced paranoia over subliminal advertising: what's the big uproar this time? Sheri J. Broyles (pp. 312-313) Keywords: Advertising, Perception, Promotional methods ArticleType: Viewpoint View HTML | View PDF (51 KB) | Reprints & Permissions
1575648	The company-cause-customer fit decision in cause-related marketing Shruti Gupta, Julie Pirsch (pp. 314-326) Keywords: Cause marketing, Customers ArticleType: Research paper View HTML | View PDF (244 KB) | Reprints & Permissions
1575649	China's changing culture: rural and urban consumers' favorite things Francis Piron (pp. 327-334) Keywords: China, Collectivism, Consumer behaviour, Consumers, Individual behaviour, National cultures ArticleType: Research paper View HTML | View PDF (122 KB) | Reprints & Permissions
1575650	“I'll always be in debt”: Irish and UK student behaviour in a credit led environment Deirdre O'Loughlin, Isabelle Szmigin (pp. 335-343) Keywords: Consumer behaviour, Credit, Debts, Ireland, Students, United Kingdom ArticleType: Research paper View HTML | View PDF (117 KB) | Reprints & Permissions
1575651	How our adolescent children influence us as parents to yield to their purchase requests Aviv Shoham, Vassilis Dalakas (pp. 344-350) Keywords: Adolescents, Children (age groups), Consumer behaviour, Influence, Israel ArticleType: Research paper View HTML | View PDF (95 KB) | Reprints & Permissions
1575652	Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources Sunyna S. Williams, Christopher P. Koepke (pp. 351-356) Keywords: Consumer research, Health services, Information media, Sales campaigns, United States of America ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1575653	The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever Rick Ferguson, Kelly Hlavinka (pp. 357-361) Keywords: Consumer marketing, Customer loyalty, customer relations, Customer retention ArticleType: Case study View HTML | View PDF (345 KB) | Reprints & Permissions

Book Review

Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Item No:	Item Information
1575646	Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time Journal: Journal of Consumer Marketing Vol : 23 Issue: 6 Author(s): Charles A. McMellon View HTML

Editorial

Editorial

Item No:	Item Information
1575654	Editorial Journal: Journal of Consumer Marketing Vol : 23 Issue: 6 Author(s): Richard C. Leventhal View HTML

Computer currency

Roxio Easy Media Creator® 8 Suite

Item No:	Item Information
1575655	Roxio Easy Media Creator® 8 Suite Journal: Journal of Consumer Marketing Vol : 23 Issue: 6 Author(s): Dennis A. Pitta View HTML

Internet currency

Price competition in the textbook market: Bigwords.com

Item No:	Item Information
1575656	Price competition in the textbook market: Bigwords.com Journal: Journal of Consumer Marketing Vol : 23 Issue: 6 Author(s): Dennis A. Pitta View HTML