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Journal of Product & Brand Management


Volume 15 Issue 6

Published: 2006 | Start Page: 358


Special Issue: Strategic pricing
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Articles

Articles
Article No: Article Information:
1575722 Leveraging profitability in low-margin markets
Gerald E. Smith (pp. 358-366)
Keywords: Competitive advantage, Costs, Markets, Profit
ArticleType: Conceptual paper
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1575723 Dimensions of price differential policies and seller trustworthiness: a social justice perspective
Joseph Guiltinan (pp. 367-376)
Keywords: Fair value, Prices, Social justice, Trust
ArticleType: Research paper
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1575724 Price endings: magic and math
Jianping Liang, Vinay Kanetkar (pp. 377-385)
Keywords: Consumer behaviour, Mathematical modelling, Prices, Pricing policy
ArticleType: Research paper
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1575725 The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective
James M. Hunt, Howard Forman (pp. 386-393)
Keywords: Pricing, Pricing policy, Risk management
ArticleType: Research paper
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1575726 Price-end biases in financial products
Sajeev Varki, Sanjiv Sabherwal, Albert Della Bitta, Keith M. Moore (pp. 394-401)
Keywords: Consumer behaviour, Investors, Pricing, Psychology, Stock prices
ArticleType: Research paper
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1575727 Explanatory factors regarding manufacturer brand price consistency
José Luis Méndez, Javier Oubiña, Natalia Rubio (pp. 402-411)
Keywords: Competitive analysis, Pricing, Pricing policy, Retailing, Spain
ArticleType: Research paper
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Introduction

Introduction
Item No: Item Information
1575728 Introduction
Journal: Journal of Product & Brand Management
Vol : 15 Issue: 6
Special Issue: Strategic pricing
Author(s): Sarah Maxwell
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