| 1576023 |
A history of the Journal of Business & Industrial Marketing
Peter J. LaPlaca, Wesley J. Johnston
(pp. 408-413)
Keywords:
History,
Product launch,
Serials
ArticleType: Case study
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(88 KB)
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| 1576024 |
We are all business marketers now
J. David Lichtenthal, Gopalkrishnan R. Iyer, Paul S. Busch, Thomas Tellefsen
(pp. 414-421)
Keywords:
Business studies,
Curriculum development,
Marketing theory,
Peer review,
Research,
Services
ArticleType: Viewpoint
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(103 KB)
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| 1576025 |
The surpluses and shortages in business-to-business marketing theory and research
Jagdish N. Sheth, Arun Sharma
(pp. 422-427)
Keywords:
Business-to-business marketing,
Marketing theory,
Research
ArticleType: Research paper
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(145 KB)
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| 1576026 |
The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing
Gregory T. Gundlach, Yemisi A. Bolumole, Reham A. Eltantawy, Robert Frankel
(pp. 428-438)
Keywords:
Distribution channels and markets,
Distribution management,
Purchasing,
Supply chain management
ArticleType: Viewpoint
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(125 KB)
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| 1576027 |
Trust: looking forward and back
Louise Young
(pp. 439-445)
Keywords:
Channel relationships,
Interpersonal relations,
Trust
ArticleType: Research paper
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(181 KB)
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| 1576028 |
Expanding the marriage metaphor in understanding long-term business relationships
Wesley J. Johnston, Angela Hausman
(pp. 446-452)
Keywords:
Family,
Intergroup relations,
Marriage,
Metaphors
ArticleType: Conceptual paper
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(103 KB)
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| 1576029 |
The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
Richard P. Bagozzi
(pp. 453-457)
Keywords:
Culture,
Emotional dissonance,
Interpersonal relations,
Regulation,
Social interaction
ArticleType: Conceptual paper
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(75 KB)
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| 1576030 |
The evolution of an evolutionary perspective on B2B business
Ian F. Wilkinson
(pp. 458-465)
Keywords:
Business-to-business marketing,
Complexity theory,
Evolution,
Networking
ArticleType: Research paper
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(204 KB)
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| 1576031 |
A network perspective of account manager performance
Michael D. Hutt, Beth A. Walker
(pp. 466-473)
Keywords:
Accounts management,
Performance management,
Sales force,
Sales strategies,
Social groups
ArticleType: Conceptual paper
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(178 KB)
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| 1576032 |
Blurring the lines: is there a need to rethink industrial marketing?
Yoram (Jerry) Wind
(pp. 474-481)
Keywords:
Consumer marketing,
Industrial marketing,
Marketing theory,
Organizational buying behaviour
ArticleType: Viewpoint
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(98 KB)
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