| 1576174 |
Green value added
Patrick Hartmann, Vanessa Apaolaza Ibáñez
(pp. 673-680)
Keywords:
Brands,
Consumption,
Environmental management,
Green marketing
ArticleType: Viewpoint
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(67 KB)
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| 1576175 |
Agile marketing for the manufacturing-based SME
Jenny Poolton, Hossam S. Ismail, Iain R. Reid, Ivan C. Arokiam
(pp. 681-693)
Keywords:
Agile production,
Marketing,
Marketing planning,
Marketing strategy,
Small to medium-sized enterprises
ArticleType: Case study
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(93 KB)
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| 1576176 |
Niche market strategy for a mature marketplace
Erin D. Parrish, Nancy L. Cassill, William Oxenham
(pp. 694-707)
Keywords:
Clothing and accessories,
Competitive strategy,
Niche marketing,
Textiles,
United States of America
ArticleType: Research paper
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(85 KB)
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| 1576177 |
Outsourcing decisions and the purchasing process: a systems-oriented approach
Andreas P. Kakouris, George Polychronopoulos, Spyros Binioris
(pp. 708-729)
Keywords:
Outsourcing,
Purchasing,
Selection,
Sourcing
ArticleType: Conceptual paper
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(151 KB)
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| 1576178 |
Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust
Yang-Im Lee, Peter R.J. Trim
(pp. 730-745)
Keywords:
Partnership,
Relationship marketing,
Retailing,
Trust,
Work place
ArticleType: General review
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(97 KB)
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| 1576179 |
Can the building of trust overcome consumer perceived risk online?
Sally Harridge-March
(pp. 746-761)
Keywords:
Consumer behaviour,
Internet,
Marketing planning,
Risk management,
Trust
ArticleType: General review
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(101 KB)
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