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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1576192	Branding and the externalisation of production Roger Strange (pp. 578-584) Keywords: Brands, Outsourcing, Production processes ArticleType: Research paper View HTML | View PDF (60 KB) | Reprints & Permissions
1576193	Behavioral attributes and performance in international strategic alliances: Review and future directions Matthew J. Robson, Dionysis Skarmeas, Stavroula Spyropoulou (pp. 585-609) Keywords: Behaviour, Globalization, International cooperation, Performance criteria, Strategic alliances ArticleType: Literature review View HTML | View PDF (130 KB) | Reprints & Permissions
1576194	Relational exchange in US-Japanese marketing strategic alliances Kevin E. Voss, Jean L. Johnson, John B. Cullen, Tomoaki Sakano, Hideyuki Takenouchi (pp. 610-635) Keywords: Communication, Electronics industry, Japan, Strategic alliances, Trust, United States of America ArticleType: Research paper View HTML | View PDF (141 KB) | Reprints & Permissions
1576195	The influence of liability of foreignness on market entry strategies: An illustration of market entry in China Haiyang Chen, David A. Griffith, Michael Y. Hu (pp. 636-649) Keywords: China, Joint ventures, Market entry, Multinational companies ArticleType: Research paper View HTML | View PDF (93 KB) | Reprints & Permissions
1576196	Globalizing internationals: product strategies of ICT manufacturers Peter Gabrielsson, Mika Gabrielsson, John Darling, Reijo Luostarinen (pp. 650-671) Keywords: Communication technologies, Finland, Globalization, Product management ArticleType: Research paper View HTML | View PDF (138 KB) | Reprints & Permissions

Book Review

International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers

Item No:	Item Information
1576189	International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers Journal: International Marketing Review Vol : 23 Issue: 6 Author(s): Edited by Charles J. Glasser Jr View HTML

International Libel and Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers

Item No:	Item Information
1576190	International Libel and Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers Journal: International Marketing Review Vol : 23 Issue: 6 Author(s): Avner Levin View HTML

Global Marketing and Advertising

Item No:	Item Information
1576191	Global Marketing and Advertising Journal: International Marketing Review Vol : 23 Issue: 6 Author(s): David Allan View HTML

Editorial

Editorial

Item No:	Item Information
1576197	Editorial Journal: International Marketing Review Vol : 23 Issue: 6 View HTML

Emerald Literati Network

Awards for Excellence

Item No:	Item Information
1576198	Awards for Excellence Journal: International Marketing Review Vol : 23 Issue: 6 View HTML