| 1579193 |
The paradoxnoia of top journal(s) in marketing
Göran Svensson
(pp. 1153-1168)
Keywords:
Marketing,
Publications,
Serials
ArticleType: Research paper
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(112 KB)
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| 1579194 |
Factors affecting the termination propensity of inter-firm relationships
Paul D. Ellis
(pp. 1169-1177)
Keywords:
Channel relationships,
Companies,
Distribution channels and markets,
Supply chain management
ArticleType: Conceptual paper
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(68 KB)
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| 1579195 |
Understanding new product project performance
Lenny H. Pattikawa, Ernst Verwaal, Harry R. Commandeur
(pp. 1178-1193)
Keywords:
New products,
Performance appraisal,
Product development,
Strategic marketing
ArticleType: Research paper
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(87 KB)
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| 1579196 |
Research design and data analysis in realism research
Rana Sobh, Chad Perry
(pp. 1194-1209)
Keywords:
Data analysis,
Design,
Research
ArticleType: Conceptual paper
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(103 KB)
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| 1579197 |
Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries
Michael Trimarchi, Peter W. Liesch
(pp. 1210-1235)
Keywords:
Buyer-seller relationships,
China,
Communication processes,
Hong Kong,
Intermediaries,
Organizations
ArticleType: Research paper
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(187 KB)
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| 1579198 |
Rediscovering consumer-producer involvement: A network perspective on fair trade marketing
Andrew Alexander, Alex Nicholls
(pp. 1236-1253)
Keywords:
Ethics,
Fair trade,
Marketing,
Networking
ArticleType: Research paper
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(195 KB)
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| 1579199 |
Advertiser satisfaction with advertising agency creative product
Railton M. Hill
(pp. 1254-1270)
Keywords:
Advertising,
Arts,
Customer satisfaction,
Professional services
ArticleType: Research paper
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(245 KB)
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| 1579200 |
Marketing action in networks
Stefanos Mouzas
(pp. 1271-1291)
Keywords:
Business-to-business marketing,
Germany,
Marketing,
Networking,
Product development
ArticleType: Research paper
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(192 KB)
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| 1579201 |
Power and control in international retail franchising
Anne Marie Doherty, Nicholas Alexander
(pp. 1292-1316)
Keywords:
Control systems,
Fashion,
Franchising,
International trade,
Retailing
ArticleType: Research paper
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(138 KB)
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| 1579202 |
Deriving and exploring behavior segments within a retail loyalty card program
Arthur W. Allaway, Richard M. Gooner, David Berkowitz, Lenita Davis
(pp. 1317-1339)
Keywords:
Cluster analysis,
Consumer behaviour,
Cusotmer loyalty,
Loyalty schemes,
Market segmentation
ArticleType: Research paper
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(182 KB)
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| 1579203 |
Embodying experience: A video-based examination of visitors' conduct and interaction in museums
Dirk vom Lehn
(pp. 1340-1359)
Keywords:
Culture,
Marketing,
Museums,
User studies,
Video,
Visual media
ArticleType: Research paper
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(254 KB)
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| 1579204 |
Unpicking the meaning of value in key account management
Catherine Pardo, Stephan C. Henneberg, Stefanos Mouzas, Peter Naudè
(pp. 1360-1374)
Keywords:
Key accounts,
Sales management,
Value analysis
ArticleType: Conceptual paper
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(212 KB)
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