| 1580832 |
Using private label credit cards as a loyalty tool
Rick Ferguson
(pp. 374-378)
Keywords:
Credit cards,
Customer loyalty,
Customer relations,
Loyalty schemes,
Marketing strategy
ArticleType: General review
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(360 KB)
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| 1580833 |
Using customer equity models to improve loyalty and profits
Kathy Stevens
(pp. 379-381)
Keywords:
Consumer behaviour,
Customer loyalty,
Customer retention,
Expenses,
Profit
ArticleType: Research paper
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(51 KB)
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| 1580834 |
The art of storytelling: how loyalty marketers can build emotional connections to their brands
Caroline Papadatos
(pp. 382-384)
Keywords:
Canada,
Consumer behaviour,
Corporate branding,
Individual psychology,
Loyalty schemes,
Storytelling
ArticleType: Case study
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(56 KB)
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| 1580835 |
Life is not a shopping cart: three keys to building brands and improving customer loyalty
Bryan Pearson
(pp. 385-386)
Keywords:
Brand loyalty,
Brand management,
Customer relations,
Loyalty schemes
ArticleType: General review
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(47 KB)
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| 1580836 |
The role of loyalty programs in behavioral and affective loyalty
Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán
(pp. 387-396)
Keywords:
Consumer behaviour,
Customer loyalty,
Customer retention,
Loyalty schemes,
Spain,
Supermarkets
ArticleType: Research paper
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(126 KB)
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| 1580837 |
Lasting customer loyalty: a total customer experience approach
Oswald A. Mascarenhas, Ram Kesavan, Michael Bernacchi
(pp. 397-405)
Keywords:
Buyer-seller relationships,
Customer loyalty,
Customer relations,
Customer satisfaction,
Value chain
ArticleType: General review
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(279 KB)
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| 1580838 |
Segmenting customer-brand relations: beyond the personal relationship metaphor
John Story, Jeff Hess
(pp. 406-413)
Keywords:
Brand awareness,
Brand management,
Customer loyalty,
Customer satisfaction
ArticleType: Research paper
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(178 KB)
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| 1580839 |
Look after me and I will look after you!
Sharyn Rundle-Thiele
(pp. 414-420)
Keywords:
Consumer behaviour,
Customer loyalty,
Marketing strategy
ArticleType: Case study
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(91 KB)
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| 1580840 |
A strategic approach to building online customer loyalty: integrating customer profitability tiers
Dennis Pitta, Frank Franzak, Danielle Fowler
(pp. 421-429)
Keywords:
Customer loyalty,
Customer relations,
Electronic commerce,
Internet shopping,
Profit maximization
ArticleType: Conceptual paper
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(110 KB)
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| 1580841 |
The royalty of loyalty: CRM, quality and retention
Mosad Zineldin
(pp. 430-437)
Keywords:
Competitive advantage,
Customer loyalty,
Customer relations,
Relationship marketing
ArticleType: Research paper
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(129 KB)
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| 1580842 |
Masochistic marketing: Volvo Australia's not “so safe” strategy
Göran Svensson, Greg Wood, Michael Callaghan
(pp. 438-444)
Keywords:
Advertising effectiveness,
Australia,
Automotive industry,
Marketing strategy
ArticleType: Research paper
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(155 KB)
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| 1580843 |
Customer satisfaction and loyalty in a digital environment: an empirical test
Jean Donio', Paola Massari, Giuseppina Passiante
(pp. 445-457)
Keywords:
Customer loyalty,
Customer relations,
Customer satisfaction,
Electronic commerce,
Marketing intelligence
ArticleType: Research paper
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(232 KB)
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| 1580844 |
Customer loyalty programs: are they fair to consumers?
Russell Lacey, Julie Z. Sneath
(pp. 458-464)
Keywords:
Customer relations,
Equity theory,
Exchange,
Loyalty schemes
ArticleType: General review
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(95 KB)
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| 1580845 |
Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets
Kerry Mundt, John Dawes, Byron Sharp
(pp. 465-469)
Keywords:
Australia,
Cross-selling,
Customer loyalty,
Financial services
ArticleType: Research paper
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(83 KB)
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| 1580846 |
Does parent satisfaction with a childcare provider matter for loyalty?
Timothy L. Keiningham, Lerzan Aksoy, Tor W. Andreassen, Demitry Estrin
(pp. 470-479)
Keywords:
Child care,
Customer retention,
Customer satisfaction,
Customer service management,
Day care,
United States of America
ArticleType: Research paper
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(151 KB)
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| 1580847 |
Movie theaters' suicide-by-advertising with income from abusing customers
Herbert Jack Rotfeld
(pp. 480-482)
Keywords:
Advertising,
Advertising media,
Cinema,
Customer relations,
Customer retention,
Target audience
ArticleType: Viewpoint
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(55 KB)
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