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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1581796	Young consumers and perception of brands in Hong Kong: a qualitative study Kara Chan (pp. 416-426) Keywords: Brands, Consumer behaviour, Hong Kong, Youth ArticleType: Research paper View HTML | View PDF (243 KB) | Reprints & Permissions
1581797	Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience Kurt Matzler, Sonja Bidmon, Sonja Grabner-Kräuter (pp. 427-434) Keywords: Brand loyalty, Personality ArticleType: Research paper View HTML | View PDF (255 KB) | Reprints & Permissions
1581798	Is more information technology better for new product development? Serdar S. Durmusoglu, Roger J. Calantone, V. Sambamurthy (pp. 435-441) Keywords: Communication technologies, New products, Product development ArticleType: Research paper View HTML | View PDF (94 KB) | Reprints & Permissions
1581799	An empirical examination of brand loyalty Jan Møller Jensen, Torben Hansen (pp. 442-449) Keywords: Brand loyalty, Consumer goods ArticleType: Research paper View HTML | View PDF (157 KB) | Reprints & Permissions
1581800	Consumer price knowledge in Turkey – before and after the changeover of the national currency Helmut Schneider, Gülpinar Kelemci Schneider (pp. 450-457) Keywords: Consumer behaviour, Consumers, Prices, Turkey ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
1581801	Message framing effects on price discounting Philip Gendall, Janet Hoek, Tracy Pope, Karen Young (pp. 458-465) Keywords: Consumers, Discounts ArticleType: Research paper View HTML | View PDF (198 KB) | Reprints & Permissions
1581802	Universities: a prime example of branding going wrong Colin Jevons (pp. 466-467) Keywords: Brand management, Universities ArticleType: Viewpoint View HTML | View PDF (53 KB) | Reprints & Permissions
1581803	New product introduction at TyRx Pharma, Inc. Pamela Amsbaugh, Dennis A. Pitta (pp. 468-472) Keywords: Medical products, Product launch ArticleType: Case study View HTML | View PDF (93 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosManaging Intellectual Capital in Practice

Item No:	Item Information
1581795	Edited by Geoffrey P. LantosManaging Intellectual Capital in Practice Journal: Journal of Product & Brand Management Vol : 15 Issue: 7 Author(s): Oliver Gupta View HTML

Editorial

Editorial

Item No:	Item Information
1581804	Editorial Journal: Journal of Product & Brand Management Vol : 15 Issue: 7 Author(s): Richard C. Leventhal View HTML

Emerald Literati Network

Awards for Excellence

Item No:	Item Information
1581805	Awards for Excellence Journal: Journal of Product & Brand Management Vol : 15 Issue: 7 View HTML