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Asia Pacific Journal of Marketing and Logistics

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Asia Pacific Journal of Marketing and Logistics

Volume 19 Issue 1

Published: 2007 | Start Page: 9

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Articles

Articles
Article No:	Article Information:
1587822	Advertising creativity: The view across the meeting room and across cultures Railton Hill, Lester W. Johnson, Kevin Pryor, Mhd. Helmi Abd. Rahim (pp. 9-21) Keywords: Advertising, Australia, Creative thinking, Customers, Malaysia, New Zealand ArticleType: Research paper View HTML \| View PDF (104 KB) \| Reprints & Permissions
1587823	Economic development and channel evolution in The People's Republic of China Ling Yi, Eugene D. Jaffe (pp. 22-39) Keywords: Channel flow, China, Economic development, Government policy, Marketing ArticleType: Research paper View HTML \| View PDF (161 KB) \| Reprints & Permissions
1587824	Correlates of successful brand advertising in China Susan H.C. Tai (pp. 40-56) Keywords: Advertising, Brand image, China, Marketing ArticleType: Research paper View HTML \| View PDF (120 KB) \| Reprints & Permissions
1587825	Global internet use and access: cultural considerations Wen Gong, Zhan G. Li, Rodney L. Stump (pp. 57-74) Keywords: Culture, Education, Globalization, Internet ArticleType: Research paper View HTML \| View PDF (137 KB) \| Reprints & Permissions
1587826	The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention Ho Lai Ying, Cindy M.Y. Chung (pp. 75-86) Keywords: Attitudes, Information, Product management, Purchasing power ArticleType: Research paper View HTML \| View PDF (107 KB) \| Reprints & Permissions
1587827	Entertainment software: suddenly huge, little understood Frank Alpert (pp. 87-100) Keywords: Benefits, Computer software, Entertainment, Marketing, Video games ArticleType: Viewpoint View HTML \| View PDF (443 KB) \| Reprints & Permissions

Note from the publisher

Emerald at 40
Item No:	Item Information
1587828	Emerald at 40 Journal: Asia Pacific Journal of Marketing and Logistics Vol : 19 Issue: 1 Author(s): Rebecca Marsh View HTML

Editorial

Editorial
Item No:	Item Information
1587829	Editorial Journal: Asia Pacific Journal of Marketing and Logistics Vol : 19 Issue: 1 Author(s): Ian Phau View HTML