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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1589080	Exploring the determinants of success/failure of the advertising agency-firm relationship Abdelfattah Triki, Nejla Redjeb, Istabrak Kamoun (pp. 10-27) Keywords: Advertising agencies, Business performance, Interface management, Professional services, Relationship marketing ArticleType: Research paper View HTML | View PDF (287 KB) | Reprints & Permissions
1589081	A qualitative exploration of a consumer's value-based e-trust building process: A framework development Kyösti Pennanen, Tarja Tiainen, Harri T. Luomala (pp. 28-47) Keywords: Quality concepts, Risk management, Trust ArticleType: Research paper View HTML | View PDF (112 KB) | Reprints & Permissions
1589082	Projective techniques in Taiwan and Asia-Pacific market research Clive R. Boddy (pp. 48-62) Keywords: Asia-Pacific, Culture, Market research ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1589083	Laddering: how (not) to do things with words Elin Brandi Sørensen, Søren Askegaard (pp. 63-77) Keywords: Consumer research, Interviews, Quality management, Research ArticleType: Conceptual paper View HTML | View PDF (96 KB) | Reprints & Permissions
1589084	Identification of ambiguity in the case study research typology: what is a unit of analysis? Niels N. Grünbaum (pp. 78-97) Keywords: Case studies, Quality management, Research methods, Transfer processes ArticleType: Conceptual paper View HTML | View PDF (119 KB) | Reprints & Permissions
1589085	Auto-ethnographic consumer research and creative non-fiction: Exploring connections and contrasts from a literary perspective Chris Hackley (pp. 98-108) Keywords: Consumer research, Creative writing, Ethnography, Qualitative management, Research methods ArticleType: Conceptual paper View HTML | View PDF (79 KB) | Reprints & Permissions

Book Review

The Future of Society

Item No:	Item Information
1589079	The Future of Society Journal: Qualitative Market Research: An International Journal Vol : 10 Issue: 1 Author(s): Hélène Cherrier View HTML

Editorial

Editorial

Item No:	Item Information
1589086	Editorial Journal: Qualitative Market Research: An International Journal Vol : 10 Issue: 1 Author(s): Len Tiu Wright View HTML

Note from the publisher

Emerald at 40

Item No:	Item Information
1589087	Emerald at 40 Journal: Qualitative Market Research: An International Journal Vol : 10 Issue: 1 Author(s): Rebecca Marsh View HTML

Practitioner perspectives

How do I know that they know that I know what they want to know?

Item No:	Item Information
1589088	How do I know that they know that I know what they want to know? Journal: Qualitative Market Research: An International Journal Vol : 10 Issue: 1 Author(s): Andy Barker View HTML

Internet section

Marketing and social networking

Item No:	Item Information
1589089	Marketing and social networking Journal: Qualitative Market Research: An International Journal Vol : 10 Issue: 1 Author(s): Rehan ul-Haq View HTML