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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 25 Issue 1

Published: 2007 | Start Page: 6

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Articles

Articles
Article No: Article Information:
1590857 Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e-banking service preferences
Robert Rugimbana (pp. 6-21)
Keywords: Consumer behaviour, Malaysia, Market segmentation, Social stratification, Virtual banking, Youth
ArticleType: Research paper
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1590858 It's the economy stupid: modelling financial product purchases
L. Tang, L.C. Thomas, S. Thomas, J-F. Bozzetto (pp. 22-38)
Keywords: Customer service management, Economic fluctuations, Financial services
ArticleType: Research paper
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1590859 Price sensitivity as an indicator of customer defection in retail banking
Teemu Santonen (pp. 39-55)
Keywords: Banking, Consumer behaviour, Customer loyalty, Finland, Prices, Retailing
ArticleType: Research paper
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1590860 Being new-customer friendly: determinants of service perceptions in retail banking
Brandon Roberts, Randall C. Campbell (pp. 56-67)
Keywords: Banking, Customer service management, Mystery shoppers, Retailing
ArticleType: Research paper
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Note from the publisher

Emerald at 40
Item No: Item Information
1590861 Emerald at 40
Journal: International Journal of Bank Marketing
Vol : 25 Issue: 1
Author(s): Rebecca Marsh
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