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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1590959	A profitable new definition of health Susan W. Myers, Marla Royne Stafford (pp. 5-7) Keywords: Advertising, Medical care, Pharmaceutical products ArticleType: Viewpoint View HTML | View PDF (53 KB) | Reprints & Permissions
1590960	A measure for Christmas spirit Peter Clarke (pp. 8-17) Keywords: Attitudes, Christmas, Cognition, Consumer behaviour, Factor analysis ArticleType: Research paper View HTML | View PDF (143 KB) | Reprints & Permissions
1590961	Women: segmenting the home fitness equipment market Donelda S. McKechnie, Jim Grant, Victoria Korepina, Naila Sadykova (pp. 18-26) Keywords: Consumer behaviour, Fitness, Market segmentation, Sports, United Arab Emirates, Women ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1590962	The effects of multiple-ads and multiple-brands on consumer attitude and purchase behavior Lefa Teng, Michel Laroche, Huihuang Zhu (pp. 27-35) Keywords: Advertising, Brands, Cognition, Competititive strategy, Consumer behaviour, North America ArticleType: Research paper View HTML | View PDF (188 KB) | Reprints & Permissions
1590963	Consumer attitudes toward counterfeits: a review and extension Celso Augusto de Matos, Cristiana Trindade Ituassu, Carlos Alberto Vargas Rossi (pp. 36-47) Keywords: Attitudes, Brazil, Consumer behaviour, Counterfeiting, Risk assessment ArticleType: Research paper View HTML | View PDF (231 KB) | Reprints & Permissions
1590964	The total package: loyalty marketing in the world of consumer packaged goods (CPG) Kelly Hlavinka, Leopoldo Gomez (pp. 48-56) Keywords: Consumer goods, Customer loyalty, Customer relations, Loyalty schemes, Retail marketing ArticleType: General review View HTML | View PDF (111 KB) | Reprints & Permissions

Book Review

Handbook of Niche Marketing: Principles and Practice

Item No:	Item Information
1590955	Handbook of Niche Marketing: Principles and Practice Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Irvine Clarke III View HTML

Boom

Item No:	Item Information
1590956	Boom Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Janis Dietz View HTML

Treasure Hunt: Inside the Mind of the New Consumer

Item No:	Item Information
1590957	Treasure Hunt: Inside the Mind of the New Consumer Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Traci Warrington View HTML

Retailization (Brand Survival in the Age of Retailer Power)

Item No:	Item Information
1590958	Retailization (Brand Survival in the Age of Retailer Power) Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Marilyn Scrizzi View HTML

Editorial

Editorial

Item No:	Item Information
1590965	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Richard C. Leventhal View HTML

Note from the publisher

Emerald at 40

Item No:	Item Information
1590966	Emerald at 40 Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 Author(s): Rebecca Marsh View HTML

Computer currency

Corel Paint Shop Pro X

Item No:	Item Information
1590967	Corel Paint Shop Pro X Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 View HTML

Internet currency

The Internet is changing the way that people volunteer

Item No:	Item Information
1590968	The Internet is changing the way that people volunteer Journal: Journal of Consumer Marketing Vol : 24 Issue: 1 View HTML