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Journal of Business & Industrial Marketing

Volume 22 Issue 1

Published: 2007 | Start Page: 4

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Articles

Articles
Article No: Article Information:
1590969 Clustering product launches by price and launch strategy
Roger J. Calantone, C. Anthony Di Benedetto (pp. 4-19)
Keywords: Distribution management, Inventory management, Pricing policy, Product launch
ArticleType: Research paper
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1590970 Are drivers of customer satisfaction different for buyers/users from different functional areas?
Goutam Chakraborty, Prashant Srivastava, Fred Marshall (pp. 20-28)
Keywords: Business-to-business marketing, Customer satisfaction, Product information, Product reliability
ArticleType: Research paper
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1590971 Supplier performance improvements in relational exchanges
Robert C. Fink, Linda F. Edelman, Kenneth J. Hatten (pp. 29-40)
Keywords: Channel relationships, Relationship marketing, Sales strategies
ArticleType: Research paper
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1590972 Relative effects of dependence and trust on flexibility, information exchange, and solidarity in marketing channels
Bulent Sezen, Cengiz Yilmaz (pp. 41-51)
Keywords: Channel relationships, Distribution channels and markets, Organizational behaviour, Trust, Turkey
ArticleType: Research paper
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1590973 The extent of technology usage and salespeople: an exploratory investigation
Sylvain Senecal, Ellen Bolman Pullins, Richard E. Buehrer (pp. 52-61)
Keywords: Communications technology, Innovation, Product technology, Sales force, Sales performance, User studies
ArticleType: Research paper
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1590974 Network mobilizer
Stefanos Mouzas, Pete Naudé (pp. 62-71)
Keywords: Contracts, Networking, Organizations
ArticleType: Research paper
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1590975 Towards a multi-dimensional approach to supply management: a comparative case study
Carlos Brito, Catarina Roseira (pp. 72-79)
Keywords: Buyer-seller relationships, Networking, Supply chain management
ArticleType: Case study
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Note from the publisher

Emerald at 40
Item No: Item Information
1590976 Emerald at 40
Journal: Journal of Business & Industrial Marketing
Vol : 22 Issue: 1
Author(s): Rebecca Marsh
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