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Marketing Intelligence & Planning

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Articles

Articles

Article No:	Article Information:
1593133	Marketing is everything: the view from the street Michael Saren (pp. 11-16) Keywords: Critical marketing, Marketing, Relationship marketing ArticleType: Viewpoint View HTML | View PDF (53 KB) | Reprints & Permissions
1593134	What's in store? Retail marketing and corporate social responsibility Peter Jones, Daphne Comfort, David Hillier (pp. 17-30) Keywords: Consumer behaviour, Corporate social responsibility, Large enterprises, Marketing communications, Retailers, United Kingdom ArticleType: General review View HTML | View PDF (94 KB) | Reprints & Permissions
1593135	Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK Roger Brooksbank, David Taylor (pp. 31-44) Keywords: Business performance, Competitive advantage, Marketing strategy, United Kingdom ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1593136	“Decision research” correlates directly with better business performance Raguragavan Ganeshasundaram, Nadine Henley (pp. 45-65) Keywords: Market research, Market research methods, Marketing intelligence, Performance measures ArticleType: Research paper View HTML | View PDF (118 KB) | Reprints & Permissions
1593137	Contextual and methodological issues in COO studies Suku Bhaskaran, Nishal Sukumaran (pp. 66-81) Keywords: Buying behaviour, Consumer behaviour, Country of origin, Study methodology ArticleType: General review View HTML | View PDF (99 KB) | Reprints & Permissions
1593138	On the role of bank staff in online customer purchase Mark Durkin (pp. 82-97) Keywords: Banking, Consumer behaviour, Internet, Relationship marketing, United Kingdom ArticleType: Research paper View HTML | View PDF (91 KB) | Reprints & Permissions
1593139	Relationship marketing and customer loyalty Nelson Oly Ndubisi (pp. 98-106) Keywords: Banks, Customer loyalty, Malaysia, Relationship marketing ArticleType: Research paper View HTML | View PDF (74 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1593140	Editorial Journal: Marketing Intelligence & Planning Vol : 25 Issue: 1 Author(s): Keith Crosier View HTML

Note from the publisher

Emerald at 40

Item No:	Item Information
1593141	Emerald at 40 Journal: Marketing Intelligence & Planning Vol : 25 Issue: 1 Author(s): Rebecca Marsh View HTML