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International Marketing Review

Volume 24 Issue 1

Published: 2007 | Start Page: 9

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Articles

Articles
Article No:	Article Information:
1593341	An attribution theory approach for understanding the internationalization of professional service firms Kathryn T. Cort, David A. Griffith, D. Steven White (pp. 9-25) Keywords: Globalization, International business, Services, Social theories ArticleType: Research paper View HTML \| View PDF (109 KB) \| Reprints & Permissions
1593342	The nature of international retail divestment: insights from Ahold Mark Palmer, Barry Quinn (pp. 26-45) Keywords: Corporate strategy, Divestment, International business, Marketing opportunities, Retailing ArticleType: Case study View HTML \| View PDF (132 KB) \| Reprints & Permissions
1593343	The fundamentals of standardizing global marketing strategy Nanda K. Viswanathan, Peter R. Dickson (pp. 46-63) Keywords: International business, Marketing strategy, Modelling, Standardization ArticleType: Research paper View HTML \| View PDF (106 KB) \| Reprints & Permissions
1593344	A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies Michelle R. Nelson, Hye-Jin Paek (pp. 64-86) Keywords: Advertising, Globalization, Information media ArticleType: Research paper View HTML \| View PDF (135 KB) \| Reprints & Permissions
1593345	Consumer animosity: a literature review and a reconsideration of its measurement Petra Riefler, Adamantios Diamantopoulos (pp. 87-119) Keywords: Consumer behaviour, International business, Market research ArticleType: Research paper View HTML \| View PDF (192 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1593346	Editorial Journal: International Marketing Review Vol : 24 Issue: 1 Author(s): Robert E. Morgan View HTML

Note from the publisher

Emerald at 40
Item No:	Item Information
1593347	Emerald at 40 Journal: International Marketing Review Vol : 24 Issue: 1 Author(s): Rebecca Marsh View HTML

Call for papers

Special issue on Country of origin: state of art review for international marketing strategy and practice
Item No:	Item Information
1593348	Special issue on Country of origin: state of art review for international marketing strategy and practice Journal: International Marketing Review Vol : 24 Issue: 1 View HTML