| 1593556 |
Reply to criticisms of marketing, the consumer society and hedonism
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
(pp. 7-16)
Keywords:
Consumerism,
Ethics,
Marketing
ArticleType: Conceptual paper
View HTML
|
View PDF
(78 KB)
| Reprints & Permissions
|
| 1593557 |
The importance of innovation in international textile firms
Natalia Vila, Ines Kuster
(pp. 17-36)
Keywords:
Innovation,
Managers,
Textile industry
ArticleType: Research paper
View HTML
|
View PDF
(121 KB)
| Reprints & Permissions
|
| 1593558 |
An ethical basis for relationship marketing: a virtue ethics perspective
Patrick E. Murphy, Gene R. Laczniak, Graham Wood
(pp. 37-57)
Keywords:
Business ethics,
Ethics,
Relationship marketing
ArticleType: Conceptual paper
View HTML
|
View PDF
(145 KB)
| Reprints & Permissions
|
| 1593559 |
The mix of qualitative and quantitative research in major marketing journals, 1993-2002
Dallas Hanson, Martin Grimmer
(pp. 58-70)
Keywords:
Market research,
Qualitative research,
Quantitative methods,
Research methods
ArticleType: Research paper
View HTML
|
View PDF
(132 KB)
| Reprints & Permissions
|
| 1593560 |
Segmenting cyberspace: a customer typology for the internet
Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann, Frank Huber
(pp. 71-93)
Keywords:
Cluster analysis,
Internet,
Market segmentation
ArticleType: Research paper
View HTML
|
View PDF
(133 KB)
| Reprints & Permissions
|
| 1593561 |
Towards a contingent, empirically validated, and power cognisant relationship marketing
Edward Kasabov
(pp. 94-120)
Keywords:
Marketing theory,
Power,
Relationship marketing
ArticleType: Conceptual paper
View HTML
|
View PDF
(183 KB)
| Reprints & Permissions
|
| 1593562 |
The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
Diana Seno, Bryan A. Lukas
(pp. 121-134)
Keywords:
Brand equity,
Brand image,
Celebrtities,
Product endorsement
ArticleType: Research paper
View HTML
|
View PDF
(88 KB)
| Reprints & Permissions
|
| 1593563 |
Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors
Carmen Antón, Carmen Camarero, Mirtha Carrero
(pp. 135-158)
Keywords:
Consumer behaviour,
Motor car insurance,
Relationship marketing,
Services marketing
ArticleType: Research paper
View HTML
|
View PDF
(164 KB)
| Reprints & Permissions
|
| 1593564 |
Relationships and performance of trade intermediaries: an exploratory study
Patrick K.O. Fung, Ivy S.N. Chen, Leslie S.C. Yip
(pp. 159-180)
Keywords:
Business performance,
Customer relations,
Intermediaries,
Supplier relations,
Supply chain management
ArticleType: Research paper
View HTML
|
View PDF
(153 KB)
| Reprints & Permissions
|
| 1593565 |
International marketing behaviour amongst exporting firms
Bo Rundh
(pp. 181-198)
Keywords:
Exports,
International business,
International marketing
ArticleType: Research paper
View HTML
|
View PDF
(133 KB)
| Reprints & Permissions
|
| 1593566 |
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
Tony Conway, Jeryl Whitelock
(pp. 199-222)
Keywords:
Non-profit organizations,
Performing arts,
Relationship marketing,
Strategic marketing,
Subsidies
ArticleType: Research paper
View HTML
|
View PDF
(576 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite