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Journal of Services Marketing

Volume 21 Issue 1

Published: 2007 | Start Page: 4

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Articles

Articles
Article No:	Article Information:
1593629	Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator Irene C.L. Ng (pp. 4-14) Keywords: Channel relations, Cruising, Selling methods, South East Asia, Tourism development, Transaction costs ArticleType: Research paper View HTML \| View PDF (248 KB) \| Reprints & Permissions
1593630	Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation Paul Sergius Koku (pp. 15-23) Keywords: Lawyers, Marketing strategy, Organizations, Role conflict, Services marketing, United States of America ArticleType: Research paper View HTML \| View PDF (112 KB) \| Reprints & Permissions
1593631	A service effort allocation model for assessing customer lifetime value in service marketing Ben Shaw-Ching Liu, Nicholas C. Petruzzi, D. Sudharshan (pp. 24-35) Keywords: Customer relations, Customer services quality, Profit maximization, Resource allocation, Services marketing, Value chain ArticleType: Research paper View HTML \| View PDF (507 KB) \| Reprints & Permissions
1593632	The conceptual domain of service loyalty: how many dimensions? Tim Jones, Shirley F. Taylor (pp. 36-51) Keywords: Customer loyalty, Customer relations, Interpersonal relations, Marketing theory, Services marketing ArticleType: Research paper View HTML \| View PDF (440 KB) \| Reprints & Permissions
1593633	Banking patronage motives of the urban informal poor Stephen Graham Saunders, Mike Bendixen, Russell Abratt (pp. 52-63) Keywords: Banking, Disadvantaged groups, Poverty, Social economics, South Africa, Urban communities ArticleType: Research paper View HTML \| View PDF (140 KB) \| Reprints & Permissions
1593634	An exploration of relational customers' response to service failure Natalie Hedrick, Michael Beverland, Stella Minahan (pp. 64-72) Keywords: Customer loyalty, Customer relations, Customer satisfaction, Interviews, Service failures ArticleType: Research paper View HTML \| View PDF (112 KB) \| Reprints & Permissions

Note from the publisher

Emerald at 40
Item No:	Item Information
1593635	Emerald at 40 Journal: Journal of Services Marketing Vol : 21 Issue: 1 Author(s): Rebecca Marsh View HTML