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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1596374	The Supermalt identity: how Brixton-based Afro-Caribbean consumers construct a Danish malt beer brand as one of their own Tino Bech-Larsen, Lars Esbjerg, Klaus G. Grunert, Hans Jørn Juhl, Karen Brunsø (pp. 5-15) Keywords: Brand identity, Ethnic minorities, Non-alcoholic beer ArticleType: Research paper View HTML | View PDF (348 KB) | Reprints & Permissions
1596375	Why buy second-best? The behavioral dynamics of market leadership Woonbong Na, Youngseok Son, Roger Marshall (pp. 16-22) Keywords: Brand management, Fair value, Leadership, Pricing, South Korea ArticleType: Research paper View HTML | View PDF (176 KB) | Reprints & Permissions
1596376	Television viewers' motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket Roger Bennett, Rehnuma Ali-Choudhury, Wendy Mousley (pp. 23-37) Keywords: Brand management, Cricket, England, Market segmentation, Marketing strategy, Sports ArticleType: Research paper View HTML | View PDF (806 KB) | Reprints & Permissions
1596377	Does image of country-of-origin matter to brand equity? Norjaya Mohd Yasin, Mohd Nasser Noor, Osman Mohamad (pp. 38-48) Keywords: Brand awareness, Brand equity, Brand image, Brand loyalty, Country of origin, Malaysia ArticleType: Research paper View HTML | View PDF (170 KB) | Reprints & Permissions
1596378	The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases Andreas Herrmann, Lan Xia, Kent B. Monroe, Frank Huber (pp. 49-58) Keywords: Customer satisfaction, Fair value, Perception, Prices ArticleType: Research paper View HTML | View PDF (328 KB) | Reprints & Permissions
1596379	Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness Patrali Chatterjee (pp. 59-69) Keywords: Advertising, Coupons, Customer loyalty, Incentive schemes, Individual perception, Purchasing ArticleType: Research paper View HTML | View PDF (202 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosThe Google Story

Item No:	Item Information
1596372	Edited by Geoffrey P. LantosThe Google Story Journal: Journal of Product & Brand Management Vol : 16 Issue: 1 Author(s): Kenneth J. Sousa View HTML

Strategic Performance Management: Leveraging and Measuring Your Intangible Value Drivers

Item No:	Item Information
1596373	Strategic Performance Management: Leveraging and Measuring Your Intangible Value Drivers Journal: Journal of Product & Brand Management Vol : 16 Issue: 1 Author(s): William B. Mesa View HTML

Editorial

Editorial

Item No:	Item Information
1596380	Editorial Journal: Journal of Product & Brand Management Vol : 16 Issue: 1 Author(s): Richard C. Leventhal View HTML

Note from the publisher

Emerald at 40

Item No:	Item Information
1596381	Emerald at 40 Journal: Journal of Product & Brand Management Vol : 16 Issue: 1 Author(s): Rebecca Marsh View HTML