| 1597769 |
The diaspora has already begun
Gerard Hastings
(pp. 117-122)
Keywords:
Behaviour,
Critical marketing,
Social marketing
ArticleType: Viewpoint
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(59 KB)
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| 1597770 |
Government “demarketing” as viewed by its target audience
A.P. Wall
(pp. 123-135)
Keywords:
Advertising,
Government,
Lifestyles,
Social marketing,
Target audience,
United Kingdom
ArticleType: Research paper
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(86 KB)
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| 1597771 |
Customer community and co-creation: a case study
Jennifer Rowley, Beata Kupiec-Teahan, Edward Leeming
(pp. 136-146)
Keywords:
Customer relations,
Innovation,
Leadership,
Relationship marketing
ArticleType: Case study
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(78 KB)
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| 1597772 |
The impact of Porter's strategy types on the role of market research and customer relationship management
Michael J. Valos, David H.B. Bednall, Bill Callaghan
(pp. 147-156)
Keywords:
Customer relations,
Decision support systems,
Market information systems,
Market research,
Marketing management,
Marketing strategy
ArticleType: Research paper
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(72 KB)
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| 1597773 |
The “ICON” archetype: Its influence on customer orientation and innovation in South African firms
Leyland Pitt, Esmail Salehi-Sangari, Jean-Paul Berthon, Deon Nel
(pp. 157-174)
Keywords:
Corporate strategy,
Marketing management,
South Africa,
Strategic planning
ArticleType: Research paper
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(404 KB)
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| 1597774 |
Strategic marketing plans and collaborative networks
Marcos Fava Neves
(pp. 175-192)
Keywords:
Brazil,
Marketing planning,
Network,
Operating systems
ArticleType: Research paper
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(94 KB)
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