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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1598044	Cross-cultural differences in survey response patterns Sara Dolnicar, Bettina Grün (pp. 127-143) Keywords: Cross-cultural studies, Market research ArticleType: Research paper View HTML | View PDF (107 KB) | Reprints & Permissions
1598045	Market orientation, international business relationships and perceived export performance Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje (pp. 144-163) Keywords: Cross-cultural studies, Exports, International business, Market orientation ArticleType: Research paper View HTML | View PDF (121 KB) | Reprints & Permissions
1598046	Are Hofstede's and Schwartz's value frameworks congruent? Siew Imm Ng, Julie Anne Lee, Geoffrey N. Soutar (pp. 164-180) Keywords: Culture, International trade ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
1598047	Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements Daechun An, Sanghoon Kim (pp. 181-207) Keywords: Advertising, Advertising media, Gender, South Korea, United States of America, Worldwide web ArticleType: Research paper View HTML | View PDF (151 KB) | Reprints & Permissions
1598048	Market selection for international expansion: Assessing opportunities in emerging markets Sema Sakarya, Molly Eckman, Karen H. Hyllegard (pp. 208-238) Keywords: Competitive advantage, Emerging markets, Globalization, Textiles, Turkey, United States of America ArticleType: Research paper View HTML | View PDF (170 KB) | Reprints & Permissions

Book Review

National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed.

Item No:	Item Information
1598042	National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed. Journal: International Marketing Review Vol : 24 Issue: 2 Author(s): Sergio Carvalho View HTML

Marketing Revolution

Item No:	Item Information
1598043	Marketing Revolution Journal: International Marketing Review Vol : 24 Issue: 2 Author(s): Ronald B. Mitchell View HTML

Editorial

Editorial

Item No:	Item Information
1598049	Editorial Journal: International Marketing Review Vol : 24 Issue: 2 Author(s): Jeryl Whitelock View HTML