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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1598080	The de-marketing of smokeless tobacco for harm reduction Michael L. Capella (pp. 68-70) Keywords: Cigarettes, Risk management, Tobacco ArticleType: Viewpoint View HTML | View PDF (54 KB) | Reprints & Permissions
1598081	Measuring consumer satisfaction with consumer protection agencies: some insights from Saudi Arabia Salem M. Al-Ghamdi, M. Sadiq Sohail, Abdulaziz Al-Khaldi (pp. 71-79) Keywords: Consumer protection, Consumerism, Customer satisfaction, Saudi Arabia ArticleType: Research paper View HTML | View PDF (132 KB) | Reprints & Permissions
1598082	An inquiry into the factors that impact on consumer appreciation of a board game Alain d'Astous, Karine Gagnon (pp. 80-89) Keywords: Consumer behaviour, Indoor games, Leisure activities ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions
1598083	Exploring consumer lying in information-based exchanges Daniel R. Horne, Patricia A. Norberg, A. Cemal Ekin (pp. 90-99) Keywords: Consumer behaviour, Information disclosure, Misrepresentation, Privacy ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions
1598084	Consumer attitudes and behaviors associated with direct-to-consumer prescription drug marketing Michael Friedman, James Gould (pp. 100-109) Keywords: Advertising, Consumer behaviour, Direct marketing, Marketing strategy, Medical prescriptions, Pharmaceutical products ArticleType: Research paper View HTML | View PDF (114 KB) | Reprints & Permissions
1598085	Choosing the right tools for your relationship banking strategy Rick Ferguson, Kelly Hlavinka (pp. 110-117) Keywords: Banks, Brands, Customer loyalty, Loyalty schemes, Marketing strategy, Relationship marketing ArticleType: Case study View HTML | View PDF (97 KB) | Reprints & Permissions

Book Review

Corporate Philanthropy, A Win-Win Model

Item No:	Item Information
1598076	Corporate Philanthropy, A Win-Win Model Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Paul Levine View HTML

POP!: Stand out in Any Crowd

Item No:	Item Information
1598077	POP!: Stand out in Any Crowd Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Charles McMellon View HTML

The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs (1st ed.)

Item No:	Item Information
1598078	The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs (1st ed.) Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Kirk Hazlett View HTML

Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster

Item No:	Item Information
1598079	Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Jim Dupree View HTML

Editorial

Editorial

Item No:	Item Information
1598086	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Richard C. Leventhal View HTML

Computer currency

HP leads the desktop printer market once again

Item No:	Item Information
1598087	HP leads the desktop printer market once again Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 Author(s): Dennis A. Pitta View HTML

Internet currency

Internet advertising will never be the same

Item No:	Item Information
1598088	Internet advertising will never be the same Journal: Journal of Consumer Marketing Vol : 24 Issue: 2 View HTML