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European Journal of Marketing

Volume 41 Issue 3

Published: 2007 | Start Page: 233


Special Issue: The marketing challenes within the enlarged single European Market
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Articles

Articles
Article No: Article Information:
1599218 The marketing challenges within the enlarged Single European Market
Stan Paliwoda, Svetla Marinova (pp. 233-244)
Keywords: Eastern Europe, Economic integration, Equal opportunities, European Union, Market segmentation
ArticleType:
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1599219 Competitive advantage in the marketing of products within the enlarged European Union
Urša Golob, Klement Podnar (pp. 245-256)
Keywords: Competitive advantage, European Union, Marketing strategy
ArticleType: Research paper
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1599220 Designing the marketing-sales interface in B2B firms
Wim G. Biemans, Maja Makovec Brencic (pp. 257-273)
Keywords: Business-to-business marketing, European Union, Selling, Slovenia, Team working, The Netherlands
ArticleType: Research paper
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1599221 Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
Arnold Schuh (pp. 274-291)
Keywords: Brands, Europe, Fast moving consumer goods, Globalization, Multinational companies
ArticleType: Research paper
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1599222 Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
Darin W. White, Keith Absher (pp. 292-306)
Keywords: Customer behaviour, Eastern Europe, European Union, Product adaptation, Retail management, Standardization
ArticleType: Research paper
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1599223 Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
Dan Petrovici, Marin Marinov (pp. 307-326)
Keywords: Advertising, Advertising effectiveness, Bulgaria, European Union, Romania
ArticleType: Research paper
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1599224 Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe
Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasova (pp. 327-348)
Keywords: Advertising, Cognition, Consumer behaviour, Europe, Food products
ArticleType: Research paper
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1599225 Economics and politics of advertising: evidence from the enlarging European Union
Nir Kshetri, Nicholas C. Williamson, Andreea Schiopu (pp. 349-366)
Keywords: Advertising, Civil law, European Union, International investments, Market economy
ArticleType: Research paper
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1599226 A cross-cultural comparison of self-service technology use
Daniel Nilsson (pp. 367-381)
Keywords: Demographics, Estonia, Self-service, Sweden, Virtual banking
ArticleType: Research paper
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1599227 An examination of cross-border shopping behaviour in South-East Europe
Tanja Dmitrovic, Irena Vida (pp. 382-395)
Keywords: Consumer behaviour, Croatia, Europe, Montenegro, Product quality, Serbia, Shopping
ArticleType: Research paper
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1599228 The practical aspects of British companies establishing and developing business in Poland
Nigel Adams (pp. 396-404)
Keywords: Globalization, International business, Market entry, Poland, United Kingdom
ArticleType: Case study
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