| 1599319 |
The past, present and future of observational research in marketing
Nick Lee, Amanda J. Broderick
(pp. 121-129)
Keywords:
Market research,
Qualitative methods,
Research
ArticleType: Viewpoint
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(67 KB)
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| 1599320 |
Access to reality: observations on observational methods
Evert Gummesson
(pp. 130-134)
Keywords:
Access,
Interactive research,
Marketing,
Observational methods,
Qualitative methods,
Research
ArticleType: Viewpoint
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(49 KB)
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| 1599321 |
Applications of functional magnetic resonance imaging for market research
Peter Kenning, Hilke Plassmann, Dieter Ahlert
(pp. 135-152)
Keywords:
Brain,
Market research,
Research methods
ArticleType: General review
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(225 KB)
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| 1599322 |
Mapping the mind for the modern market researcher
Carl Senior, Hannah Smyth, Richard Cooke, Rachel L. Shaw, Elizabeth Peel
(pp. 153-167)
Keywords:
Brain,
Cognition,
Cognitive mapping,
Market research,
Neurology
ArticleType: Research paper
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(323 KB)
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| 1599323 |
The Mindcam methodology: perceiving through the native's eye
Richard G. Starr, Karen V. Fernandez
(pp. 168-182)
Keywords:
Consumer behaviour,
Ethnography,
Qualitative research,
Visual perception
ArticleType: Conceptual paper
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(96 KB)
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| 1599324 |
Can managers use handheld technologies to support salespeople?
Francine K. Schlosser
(pp. 183-198)
Keywords:
Mobile communication systems,
Performance monitoring,
Sales force,
Sales management
ArticleType: Conceptual paper
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(98 KB)
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| 1599325 |
The application of physiological observation methods to emotion research
Laura Chamberlain, Amanda J. Broderick
(pp. 199-216)
Keywords:
Consumer behaviour,
Physiological psychology,
Research methods
ArticleType: Research paper
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(105 KB)
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