| 1602772 |
Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth
Scott Weaven, Lorelle Frazer
(pp. 107-126)
Keywords:
Corporate governance,
Franchising,
Learning organizations
ArticleType: Research paper
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(158 KB)
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| 1602773 |
The internet and export marketing performance: The empirical link in export market ventures
Vinh Nhat Lu, Craig C. Julian
(pp. 127-144)
Keywords:
Export markets,
International business,
Internet
ArticleType: Research paper
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(128 KB)
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| 1602774 |
International marketing standardisation strategies analysis: A cross-national investigation
Henry F.L. Chung
(pp. 145-167)
Keywords:
Australia,
Industrial marketing,
International marketing,
Marketing management,
New Zealand,
Standardization
ArticleType: Research paper
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(147 KB)
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| 1602775 |
Logistics service providers in China: Current status and future prospects
Junjie Hong, Anthony T.H. Chin, Binglian Liu
(pp. 168-181)
Keywords:
China,
Competitive strategy,
Management standards,
Service delivery
ArticleType: Research paper
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(102 KB)
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| 1602776 |
A descriptive study of the marketing practices of Chinese private entrepreneurs
Wilfried R. Vanhonacker, David Zweig, Siu Fung Chung
(pp. 182-198)
Keywords:
China,
Entrepreneurs,
Marketing
ArticleType: Research paper
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(151 KB)
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