Welcome guest

Browse
User Guides

Online Access

See all available RSS feeds

Journal Information

E-mail this page

Journal of Product & Brand Management

Emerald has not recognised you as a registered user of Abstracts and Reviews, if you log in above you might get more results.

Volume 16 Issue 2

Published: 2007 | Start Page: 76

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
1602863	Harnessing the power of consumer insight Dave Florin, Barry Callen, Mike Pratzel, Jeane Kropp (pp. 76-81) Keywords: Consumer behaviour, Market research, Perception, Target markets ArticleType: Viewpoint View HTML \| View PDF (83 KB) \| Reprints & Permissions
1602864	British grocers' brand extension in financial services Sylvie Laforet (pp. 82-97) Keywords: Brand extensions, Financial services, Retailing, Risk analysis, Trust, United Kingdom ArticleType: Research paper View HTML \| View PDF (146 KB) \| Reprints & Permissions
1602865	Branding strategy and consumer high-technology product Danilo Hamann, Robert L. Williams Jr, Maktoba Omar (pp. 98-111) Keywords: Brands, Consumer behaviour, Perception, Product image ArticleType: Research paper View HTML \| View PDF (294 KB) \| Reprints & Permissions
1602866	Customers' willingness to purchase new store brands Stephan Zielke, Thomas Dobbelstein (pp. 112-121) Keywords: Experimental design, Generics, Retailing ArticleType: Research paper View HTML \| View PDF (260 KB) \| Reprints & Permissions
1602867	A process model of brand cocreation: brand management and research implications Emily Boyle (pp. 122-131) Keywords: Brand management, Brands, Consumer behaviour, Marketing communications, Product development ArticleType: Conceptual paper View HTML \| View PDF (166 KB) \| Reprints & Permissions
1602868	Measuring reference price perceptions for new product categories: which measure is best? Ben Lowe, Frank Alpert (pp. 132-141) Keywords: New products, Perception, Prices ArticleType: Research paper View HTML \| View PDF (177 KB) \| Reprints & Permissions
1602869	Processing fluency versus novelty effects in deal perceptions Thomas Kramer, Hyeong Min Kim (pp. 142-147) Keywords: Consumer behaviour, Coupons, Discounts, Perception ArticleType: Research paper View HTML \| View PDF (102 KB) \| Reprints & Permissions
1602870	Building brand equity and share of heart at Nassau Valley Vineyards Dennis Pitta (pp. 148-151) Keywords: Brand equity, Product development, United States of America, Wines ArticleType: Case study View HTML \| View PDF (77 KB) \| Reprints & Permissions
1602871	Universities sell their brands David L. Bunzel (pp. 152-153) Keywords: Brands, Marketing strategies, Universities ArticleType: Viewpoint View HTML \| View PDF (48 KB) \| Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosFarce to Force: Building Profitable E-commerce Strategies
Item No:	Item Information
1602860	Edited by Geoffrey P. LantosFarce to Force: Building Profitable E-commerce Strategies Journal: Journal of Product & Brand Management Vol : 16 Issue: 2 Author(s): Fahri Karakaya View HTML

From Brand Vision to Brand Evaluation, 2nd edition
Item No:	Item Information
1602861	From Brand Vision to Brand Evaluation, 2nd edition Journal: Journal of Product & Brand Management Vol : 16 Issue: 2 Author(s): Ed Sevilla View HTML

Branding Unbound
Item No:	Item Information
1602862	Branding Unbound Journal: Journal of Product & Brand Management Vol : 16 Issue: 2 Author(s): Kristin M. McGillicuddy View HTML

Editorial

Editorial
Item No:	Item Information
1602872	Editorial Journal: Journal of Product & Brand Management Vol : 16 Issue: 2 Author(s): Richard C. Leventhal View HTML