| 1603027 |
Marketing as warfare, revisited
Tomaž Kolar, Andrej Toporišic
(pp. 203-216)
Keywords:
Knowledge transfer,
Marketing intelligence,
Marketing planning,
Warfare
ArticleType: Viewpoint
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(96 KB)
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| 1603028 |
Academia marketing myopia and the cult of the PhD
Clive R. Boddy
(pp. 217-228)
Keywords:
Doctorates,
Experience,
Marketing,
Publishing,
Research
ArticleType: Viewpoint
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(81 KB)
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| 1603029 |
Physics envy
Alan Tapp
(pp. 229-231)
Keywords:
Marketing,
Physics,
Research
ArticleType: Viewpoint
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(44 KB)
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| 1603030 |
Can theoretical knowledge and application yield competitive advantage?
Kjell Grønhaug, Geir Grundvåg Ottesen
(pp. 232-240)
Keywords:
Competitive advantage,
Experience,
Marketing
ArticleType: Viewpoint
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(76 KB)
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| 1603031 |
The obstacles to marketing thinking
Mark E. Hill, John McGinnis, Jane Cromartie
(pp. 241-251)
Keywords:
Marketing,
Marketing intelligence,
Marketing planning,
Strategic planning,
Thinking
ArticleType: Viewpoint
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(165 KB)
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| 1603032 |
Ethnocentricity in academic marketing journals: A study of authors, reviewers, editorial boards and editors
Göran Svensson, Greg Wood
(pp. 252-270)
Keywords:
Ethnocentrism,
Geography,
Journals,
Marketing,
Publishing
ArticleType: Viewpoint
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(105 KB)
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| 1603033 |
What are the essential capabilities of marketers?: A comparative study of managers', academics' and students' perceptions
Brendan J. Gray, Geir Grundvåg Ottesen, Jim Bell, Cassandra Chapman, Jemma Whiten
(pp. 271-295)
Keywords:
Abilities,
Education,
Knowledge management,
Marketing management,
Skills
ArticleType: Research paper
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(114 KB)
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