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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1603269	Is there a strategy behind buying advertising time and space? Herbert Jack Rotfeld (pp. 131-132) Keywords: Advertising effectiveness, Competitive strategy, Product positioning ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1603270	An investigation of the new generic consumer Ram Herstein, Sigal Tifferet (pp. 133-141) Keywords: Brands, Consumer behaviour, Generics, Israel ArticleType: Research paper View HTML | View PDF (110 KB) | Reprints & Permissions
1603271	Globalization, expectations model of economic nationalism, and consumer behavior Syed H. Akhter (pp. 142-150) Keywords: Consumer behaviour, Economics, Globalization, Marketing strategy ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions
1603272	Teen perceptions of disclosure in buzz marketing Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker, Mike Weissbuch (pp. 151-159) Keywords: Disclosure, Marketing strategy, Perception, Youth ArticleType: Research paper View HTML | View PDF (129 KB) | Reprints & Permissions
1603273	“GROw”ing up: tweenagers' involvement in family decision making Julie Tinson, Clive Nancarrow (pp. 160-170) Keywords: Children (age groups), Decision making, Gender, Purchasing ArticleType: Research paper View HTML | View PDF (127 KB) | Reprints & Permissions
1603274	The effects of risk disclosure and ad involvement on consumers in DTC advertising Constantina Kavadas, Lea Prevel Katsanis, Jordan LeBel (pp. 171-179) Keywords: Advertising, Brands, Consumer behaviour, Drugs, Perception, Risk analysis ArticleType: Research paper View HTML | View PDF (187 KB) | Reprints & Permissions
1603275	South Africa poised to become a loyalty marketing gem Deon Olivier (pp. 180-181) Keywords: Consumers, Customer loyalty, Marketing strategy, South Africa ArticleType: General review View HTML | View PDF (42 KB) | Reprints & Permissions

Book Review

Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman

Item No:	Item Information
1793412	Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman Vol : 24 Issue: 3 Author(s): Traci Warrington View HTML

Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers

Item No:	Item Information
1603267	Beyond Bodegas: Developing a Retail Relationship with Hispanic Customers Journal: Journal of Consumer Marketing Vol : 24 Issue: 3 Author(s): Fredric Kropp View HTML

Nation of Rebels: Why Counterculture Became Consumer Culture

Item No:	Item Information
1603268	Nation of Rebels: Why Counterculture Became Consumer Culture Journal: Journal of Consumer Marketing Vol : 24 Issue: 3 Author(s): Robert Guang Tian View HTML

Editorial

Editorial

Item No:	Item Information
1603276	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 3 Author(s): Richard C. Leventhal View HTML

Computer currency

Increasing values in LCD monitors

Item No:	Item Information
1603277	Increasing values in LCD monitors Journal: Journal of Consumer Marketing Vol : 24 Issue: 3 Author(s): Dennis A. Pitta View HTML

Book reviews

Book reviews

Item No:	Item Information
1603278	Book reviews Journal: Journal of Consumer Marketing Vol : 24 Issue: 3 Author(s): Geoffrey P. Lantos View HTML