| 1603576 |
Cohort perception of luxury goods and services
William E. Hauck, Nancy Stanforth
(pp. 175-188)
Keywords:
Classes of goods marketed,
Consumer behaviour,
Market segmentation,
Motivation (psychology)
ArticleType: Research paper
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(84 KB)
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| 1603577 |
Branding: a generation gap?
Rod Harradine, Jill Ross
(pp. 189-200)
Keywords:
Brands,
Children (age groups),
Consumer behaviour,
Parents,
Perception
ArticleType: Research paper
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(81 KB)
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| 1603578 |
Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders: The moderating effect of internet innovativeness
Hye-Jung Park, Leslie Davis Burns, Nancy J. Rabolt
(pp. 201-214)
Keywords:
Electronic commerce,
Fashion,
Innovation,
Internet,
South Korea
ArticleType: Research paper
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(115 KB)
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| 1603579 |
Applications of quality function deployment to apparel design in Taiwan
Y.Y. Huang, Bertram Tan
(pp. 215-237)
Keywords:
Clothing,
Delphi method,
Design,
House of quality,
Quality function deployment,
Taiwan
ArticleType: Research paper
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(104 KB)
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| 1603580 |
CAD/CAM diffusion and infusion in the US apparel industry
He Yan, Susan S. Fiorito
(pp. 238-245)
Keywords:
Computer aided design,
Computer aided manufacturing,
Garment industry,
Textile technology,
United States of America
ArticleType: Research paper
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(76 KB)
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| 1603581 |
Strategic planning for the US textile industry in the post-quota era: Achieving speed-to-market advantages with DR-CAFTA countries
Hyunjoo Oh, Eunjung Kim
(pp. 246-269)
Keywords:
Competitive strategy,
Fashion,
Retailing,
Supply chain management,
Textile industry,
United States of America
ArticleType: Research paper
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(513 KB)
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| 1603582 |
Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention
Dee K. Knight, Eun Young Kim
(pp. 270-280)
Keywords:
Brand image,
Clothing,
Consumer behaviour,
Japan,
Perception
ArticleType: Research paper
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(142 KB)
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| 1603583 |
The operationalisation of international fashion retailer success
Stephen Wigley, Christopher M. Moore
(pp. 281-296)
Keywords:
Fashion,
International marketing,
Operations management,
Retailing
ArticleType: Case study
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(100 KB)
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| 1603584 |
Production sourcing strategies and buyer-supplier relationships: A study of the differences between small and large enterprises in the Hong Kong clothing industry
F.Y. Tam, K.L. Moon, S.F. Ng, C.L. Hui
(pp. 297-306)
Keywords:
Buyer-seller relationships,
Garment industry,
Hong Kong,
Large enterprises,
Small to medium-sized enterprises,
Sourcing
ArticleType: Research paper
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(93 KB)
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