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European Journal of Marketing

Volume 41 Issue 5

Published: 2007 | Start Page: 409

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Articles

Articles
Article No: Article Information:
1610106 What is personalization? A conceptual framework
Jari Vesanen (pp. 409-418)
Keywords: Customization, Direct marketing
ArticleType: Research paper
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1610107 Research designs and scientific identity in marketing journals: review and evaluation
Göran Svensson, Greg Wood (pp. 419-438)
Keywords: Marketing, Research, Research methods, Serials
ArticleType: Research paper
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1610666 Making sense of market segmentation: a fashion retailing case
Lee Quinn, Tony Hines, David Bennison (pp. 439-465)
Keywords: Decision making, Fashion industry, Market segmentation, Marketing strategy, Retailing
ArticleType: Research paper
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1610109 The paradox of customer education: Customer expertise and loyalty in the financial services industry
Simon J. Bell, Andreas B. Eisingerich (pp. 466-486)
Keywords: Customer loyalty, Customer services quality, Customers, Financial services
ArticleType: Research paper
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1610110 Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
Lisa Watson, Mark T. Spence (pp. 487-511)
Keywords: Cognition, Consumer behaviour
ArticleType: Conceptual paper
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1610111 Online behavioural intentions: an empirical investigation of antecedents and moderators
Mark M.H. Goode, Lloyd C. Harris (pp. 512-536)
Keywords: Consumer behaviour, Customer loyalty, Internet shopping
ArticleType: Research paper
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1610112 Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals
Serkan Akinci, Erdener Kaynak, Eda Atilgan, Safak Aksoy (pp. 537-567)
Keywords: Market research, Marketing, Regression analysis, Serials, Statistical analysis
ArticleType: Research paper
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1610113 Market orientation processes in retailing: a cross-national study
Ulf Elg (pp. 568-589)
Keywords: Distribution, Italy, Market orientation, Retailing, Sweden, United Kingdom
ArticleType: Research paper
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1610114 Order and scale of market entry, firm resources, and performance
Javier Rodríguez-Pinto, Jesús Gutiérrez-Cillán, Ana I. Rodríguez-Escudero (pp. 590-607)
Keywords: Competitive strategy, Market entry, New products, Profit, Spain
ArticleType: Research paper
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1610115 “Miles ahead” – using jazz to investigate improvisation and market orientation
Noel Dennis, Michael Macaulay (pp. 608-623)
Keywords: Market orientation, Marketing planning, Music, Strategic marketing
ArticleType: Conceptual paper
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1610116 Impression management tactics and affective context: influence on sales performance appraisal
Belén Bande Vilela, José Antonio Varela González, Pilar Fernández Ferrín, M Luisa del Río Araújo (pp. 624-639)
Keywords: Interpersonal skills, Performance appraisal, Performance management, Sales force
ArticleType: Research paper
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1610117 Gendered perceptions of experiential value in using web-based retail channels
Lynda Andrews, Geoffrey Kiel, Judy Drennan, Maree V. Boyle, Jay Weerawardena (pp. 640-658)
Keywords: Consumer behaviour, Consumption, Gender, Internet shopping, Perception
ArticleType: Research paper
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1610118 In pursuit of the “ideal approach” to successful marketing strategy implementation
Eleri R. Thorpe, Robert E. Morgan (pp. 659-677)
Keywords: Marketing management, Marketing strategy, Middle managers, Service industries
ArticleType: Research paper
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1610119 Interfunctional trust as a determining factor of a new product performance
Nuria García Rodríguez, M José Sanzo Pérez, Juan A. Trespalacios Gutiérrez (pp. 678-702)
Keywords: Innovation, Marketing, Research and development, Spain, Trust
ArticleType: Research paper
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1610108 Making sense of market segmentation: a fashion retailing case
(pp. 439-465)
Keywords:
ArticleType: Research paper
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Book Review

Win-Win? The Paradox of Value and Interests in Business Relationships
Item No: Item Information
1610104 Win-Win? The Paradox of Value and Interests in Business Relationships
Journal: European Journal of Marketing
Vol : 41 Issue: 5
Author(s): Morgan P. Miles and Mary F. Hazeldine
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Marketing Graffiti: The View from the Street
Item No: Item Information
1610105 Marketing Graffiti: The View from the Street
Journal: European Journal of Marketing
Vol : 41 Issue: 5
Author(s): Daragh O'Reilly
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