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International Journal of Bank Marketing

Volume 25 Issue 4

Published: 2007 | Start Page: 207


Special Issue: Emerging perspectives on the marketing of financial services
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Articles

Articles
Article No: Article Information:
1610216 An exploratory study of negative option marketing: good, bad or ugly?
Jane W. Licata, C.W. Von Bergen (pp. 207-222)
Keywords: Banks, Consumer behaviour, Customer satisfaction, Financial services, Marketing strategy, United States of America
ArticleType: Research paper
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1610668 Music, scent and time preferences for waiting lines
John McDonnell (pp. 223-237)
Keywords: Customer satisfaction, Financial services, Music, Queuing, Store ambience
ArticleType: Research paper
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1610218 The adoption and usage of credit cards by urban-affluent consumers in China
Steve Worthington, David Stewart, Xiongwen Lu (pp. 238-252)
Keywords: China, Consumers behaviour, Credit cards
ArticleType: Research paper
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1610219 Relational benefits and customer satisfaction in retail banking
Arturo Molina, David Martín-Consuegra, Águeda Esteban (pp. 253-271)
Keywords: Banking, Customer satisfaction, Relationship marketing, Spain
ArticleType: Research paper
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1610217 Music, scent and time preferences for waiting lines
(pp. 223-237)
Keywords:
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (170 KB) | Reprints & Permissions

Guest editorial

Guest editorial
Item No: Item Information
1610220 Guest editorial
Journal: International Journal of Bank Marketing
Vol : 25 Issue: 4
Special Issue: Emerging perspectives on the marketing of financial services
Author(s): Hooman Estelami
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Call for papers

Special Issue on Interactive marketing in financial services
Item No: Item Information
1610221 Special Issue on Interactive marketing in financial services
Journal: International Journal of Bank Marketing
Vol : 25 Issue: 4
Special Issue: Emerging perspectives on the marketing of financial services
Author(s): Hooman Estelami
Icon: Requires login or subscription View HTML