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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1610750	Brand and product building: the case of the Cyprus wine industry Demetris Vrontis, Ioanna Papasolomou (pp. 159-167) Keywords: Branding, Cyprus, Marketing, Marketing strategy, Winemaking ArticleType: Research paper View HTML | View PDF (115 KB) | Reprints & Permissions
1610751	Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand Morven G. McEachern, Monika J.A. Schröder, Joyce Willock, Jeryl Whitelock, Roger Mason (pp. 168-177) Keywords: Animals, Brand extensions, Consumer behaviour, Ethics, Meat, United Kingdom ArticleType: Research paper View HTML | View PDF (201 KB) | Reprints & Permissions
1610752	The impact of program brands on consumer evaluations of television and radio broadcaster brands Peter Drinkwater, Mark Uncles (pp. 178-187) Keywords: Brand image, Brand management, Promotional methods, Radio, Television ArticleType: Research paper View HTML | View PDF (219 KB) | Reprints & Permissions
1610753	Family as a source of consumer-based brand equity R. Bravo Gil, E. Fraj Andrés, E. Martínez Salinas (pp. 188-199) Keywords: Brand equity, Consumers, Family, Young adults ArticleType: Research paper View HTML | View PDF (261 KB) | Reprints & Permissions
1610754	Price endings and consumer segmentation Christine Harris, Jeffery Bray (pp. 200-205) Keywords: Consumer psychology, Market segmentation, Price positioning, Pricing policy, United Kingdom ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
1610755	High-low context cultures and price-ending practices Adam Nguyen, Roger M. Heeler, Zinaida Taran (pp. 206-214) Keywords: Consumer psychology, International pricing, Perception, Pricing policy ArticleType: Research paper View HTML | View PDF (122 KB) | Reprints & Permissions

Book Review

Connected Marketing

Item No:	Item Information
1610749	Connected Marketing Journal: Journal of Product & Brand Management Vol : 16 Issue: 3 Author(s): Scott Ostman View HTML

Editorial

Editorial

Item No:	Item Information
1610756	Editorial Journal: Journal of Product & Brand Management Vol : 16 Issue: 3 Author(s): Richard C. Leventhal View HTML