| 1610863 |
Is your doctorate really necessary?
Michael J. Thomas
(pp. 306-307)
Keywords:
Business schools,
Doctorates in business administration,
Education,
Marketing,
Qualifications
ArticleType: Viewpoint
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(36 KB)
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| 1610864 |
Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers
Murat Hakan Altintas, Tuncer Tokol
(pp. 308-325)
Keywords:
Ethnocentrism,
Europe,
Exports,
Marketing strategy,
Turkey
ArticleType: Research paper
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(108 KB)
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| 1610865 |
The relationship between marketing strategies and performance in an economic crisis
Mehmet Haluk Köksal, Engin Özgül
(pp. 326-342)
Keywords:
Company performance,
Economic cycles,
Marketing mix,
Marketing strategy,
Turkey
ArticleType: Research paper
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(98 KB)
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| 1610866 |
A new approach to customer targeting under conditions of information shortage
You-Ping Yu, Shu-Qin Cai
(pp. 343-359)
Keywords:
Business-to-business marketing,
Customer orientation,
Industrial marketing,
Information,
Marketing intelligence,
Marketing planning
ArticleType: Research paper
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(507 KB)
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| 1610867 |
Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam
Tho D. Nguyen
(pp. 360-376)
Keywords:
Learning,
Linear structure equation modelling,
Market orientation,
Vietnam
ArticleType: Research paper
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(177 KB)
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| 1610868 |
The influence of culture and size upon inter-firm marketing cooperation: A case study of the salmon farming industry
Christian Felzensztein, Eli Gimmon
(pp. 377-393)
Keywords:
Chile,
Economic cooperation,
Fish farming,
Marketing,
National cultures,
Partnership,
Scotland
ArticleType: Research paper
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(100 KB)
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| 1610869 |
Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis
Jake Ansell, Tina Harrison, Tom Archibald
(pp. 394-410)
Keywords:
Customer retention,
Financial services,
Market segmentation,
Selling methods,
Services
ArticleType: Research paper
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(177 KB)
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