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International Marketing Review

Volume 24 Issue 3

Published: 2007 | Start Page: 252

Special Issue: Contemporary thinking, topics and trends in international branding – Part 1

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Articles

Articles
Article No:	Article Information:
1610886	Understanding international branding: defining the domain and reviewing the literature Jeryl Whitelock, Fernando Fastoso (pp. 252-270) Keywords: Brand management, Brands, International marketing ArticleType: Literature review View HTML \| View PDF (104 KB) \| Reprints & Permissions
1610887	Global branding, country of origin and expertise: An experimental evaluation Anthony Pecotich, Steven Ward (pp. 271-296) Keywords: Brands, Country of origin, Customer satisfaction, International marketing, Marketing, Quality ArticleType: Research paper View HTML \| View PDF (187 KB) \| Reprints & Permissions
1610888	An investigation of global versus local online branding Jamie Murphy, Arno Scharl (pp. 297-312) Keywords: Brands, Innovation, Search engines ArticleType: Research paper View HTML \| View PDF (106 KB) \| Reprints & Permissions
1610889	Global brand communities across borders: the Warhammer case Bernard Cova, Stefano Pace, David J. Park (pp. 313-329) Keywords: Brands, Communities, Culture ArticleType: Research paper View HTML \| View PDF (400 KB) \| Reprints & Permissions
1610890	How cultural differences in uncertainty avoidance affect product perceptions Julie Anne Lee, Ellen Garbarino, Dawn Lerman (pp. 330-349) Keywords: Culture, Individual perception, Product specification, Uncertainty management ArticleType: Research paper View HTML \| View PDF (128 KB) \| Reprints & Permissions
1610891	Revitalising suffering multinational brands: an empirical study Melanie Andrews, Daekwan Kim (pp. 350-372) Keywords: Brand awareness, Brand management, Brands, Innovation, International business, Perception ArticleType: Research paper View HTML \| View PDF (131 KB) \| Reprints & Permissions

List of reviewers

List of reviewers
Item No:	Item Information
1610893	List of reviewers Journal: International Marketing Review Vol : 24 Issue: 3 Special Issue: Contemporary thinking, topics and trends in international branding – Part 1 View HTML

Guest editorial

Contemporary thinking, topics and trends in international branding - Part 1
Item No:	Item Information
1610892	Contemporary thinking, topics and trends in international branding - Part 1 Journal: International Marketing Review Vol : 24 Issue: 3 Special Issue: Contemporary thinking, topics and trends in international branding – Part 1 Author(s): Professor T.C. Melewar, Joseann Small View HTML