| 1610940 |
Scanning for market threats
Lindsay Meredith
(pp. 211-219)
Keywords:
Business-to-business marketing,
Lead times,
Marketing management,
Risk analysis
ArticleType: General review
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(161 KB)
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| 1610941 |
The role of information technology adoption in the globalization of business buying behavior: a conceptual model and research propositions
Subroto Roy, K. Sivakumar
(pp. 220-227)
Keywords:
Communication technologies,
Globalization,
Purchasing
ArticleType: Conceptual paper
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(144 KB)
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| 1610942 |
Forecasting sales for a B2B product category: case of auto component product
Conway L. Lackman
(pp. 228-235)
Keywords:
Business-to-business marketing,
Forecasting,
Industrial marketing,
Simulation
ArticleType: Research paper
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(110 KB)
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| 1610943 |
Importance of company size in long-term orientation of supply function: an empirical research
Yolanda Polo Redondo, Jesús J. Cambra Fierro
(pp. 236-248)
Keywords:
Customer satisfaction,
Customers,
Small to medium-sized organizations,
Supplier relations,
Suppliers,
Trust
ArticleType: Research paper
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(186 KB)
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| 1610944 |
Exploring the dynamics of customer value in cross-cultural business relationships
Christopher P. Blocker, Daniel J. Flint
(pp. 249-259)
Keywords:
Consumer behaviour,
Cross-cultural studies,
International marketing,
Marketing strategy,
National cultures,
Perception
ArticleType: Conceptual paper
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(270 KB)
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| 1610945 |
The protection of the trustor through the use of control mechanisms and its performance implications
Sertan Kabadayi, Sungmin Ryu
(pp. 260-271)
Keywords:
Control systems,
Information research,
Performance monitoring,
Trust
ArticleType: Research paper
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(195 KB)
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| 1610946 |
Development of performance-based service strategies for the oil and gas industry: a case study
Rajesh Kumar, Tore Markeset
(pp. 272-280)
Keywords:
Business performance,
Cost drivers,
Critical success factors,
Gas industry,
Norway,
Oil industry
ArticleType: Case study
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(334 KB)
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