| 1610959 |
Just friends, good acquaintances or soul mates? An exploration of web site connectedness
Amalia E. Maulana, Giana M. Eckhardt
(pp. 227-242)
Keywords:
Consumer behaviour,
Consumer psychology,
Internet,
Worldwide web
ArticleType: Research paper
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(97 KB)
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| 1610960 |
The consumer competence of young adults: a study of newly formed households
(pp. 243-264)
Keywords:
Consumer behaviour,
Consumer durables,
Consumerism,
Decision making,
Young adults
ArticleType: Research paper
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(122 KB)
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| 1610961 |
Customer empowerment in tourism through consumer centric marketing (CCM)
Outi Niininen, Dimitrios Buhalis, Roger March
(pp. 265-281)
Keywords:
Communication technologies,
Consumer marketing,
Consumers,
Empowerment,
Tourism
ArticleType: Research paper
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(280 KB)
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| 1610962 |
Concept articulation and web research: a case study using quali-quant methods
Howard Moskowitz, Samuel Rabino, Jacqueline Beckley
(pp. 282-299)
Keywords:
Consumer behaviour,
Consumer research,
Food industry,
Qualitative research,
Quantitative methods
ArticleType: Research paper
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(282 KB)
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| 1610963 |
Projective techniques for brand image research: Two personification-based methods explored
Anouk Hofstede, Joris van Hoof, Natascha Walenberg, Menno de Jong
(pp. 300-309)
Keywords:
Beer,
Brand image,
Brands,
Consumer behaviour,
Qualitative research
ArticleType: Research paper
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(72 KB)
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| 1610964 |
Age is no barrier to wanting to look good: women on body image, age and advertising
Helen Borland (née White), Selina Akram
(pp. 310-333)
Keywords:
Advertising,
Fashion,
Older consumers,
United Kingdom,
Women
ArticleType: Research paper
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(394 KB)
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