| 1612378 |
An experimental investigation of the use of brand extension and co-branding strategies in the arts
Alain d'Astous, François Colbert, Marilyne Fournier
(pp. 231-240)
Keywords:
Arts,
Brand extensions,
Marketing strategy
ArticleType: Research paper
View HTML
|
View PDF
(278 KB)
| Reprints & Permissions
|
| 1612379 |
Understanding (customer-based) brand equity in financial services
Steven A. Taylor, Gary L. Hunter, Deborah L. Lindberg
(pp. 241-252)
Keywords:
Brand equity,
Customer satisfaction,
Customers,
Insurance liability
ArticleType: Research paper
View HTML
|
View PDF
(207 KB)
| Reprints & Permissions
|
| 1612380 |
Maintaining customer relationships in high credence services
Andreas B. Eisingerich, Simon J. Bell
(pp. 253-262)
Keywords:
Customer loyalty,
Professional services,
Relationship marketing,
Repurchase agreements,
Services marketing
ArticleType: Research paper
View HTML
|
View PDF
(152 KB)
| Reprints & Permissions
|
| 1612381 |
Customers' psychological needs in different service industries
Beth G. Chung-Herrera
(pp. 263-269)
Keywords:
Customers,
Justice,
Self esteem,
Trust
ArticleType: Research paper
View HTML
|
View PDF
(99 KB)
| Reprints & Permissions
|
| 1612382 |
Regaining a seat at the table: marketing management and the e-service opportunity
Tim Hughes
(pp. 270-280)
Keywords:
Case studies,
Marketing management
ArticleType: Case study
View HTML
|
View PDF
(160 KB)
| Reprints & Permissions
|
| 1612383 |
The complexity of relationship marketing for service customers
Tony Ward, Tracey S. Dagger
(pp. 281-290)
Keywords:
Relationship marketing,
Services marketing
ArticleType: Research paper
View HTML
|
View PDF
(167 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite