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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1614153	Unredeemed gift cards and the problem of not providing customers with value Dan Horne (pp. 192-193) Keywords: Brand equity, Consumer behaviour, Money, Retailing ArticleType: Viewpoint View HTML | View PDF (45 KB) | Reprints & Permissions
1614154	Using market information in product development Helle Alsted Søndergaard, Hanne Harmsen (pp. 194-201) Keywords: Fast moving consumer goods, Marketing information, Product development ArticleType: Research paper View HTML | View PDF (471 KB) | Reprints & Permissions
1614155	A comparison of younger and older baby boomers: investigating the viability of cohort segmentation Timothy Reisenwitz, Rajesh Iyer (pp. 202-213) Keywords: Attitudes, Baby boomer generation, Internet, Market segmentation ArticleType: Research paper View HTML | View PDF (130 KB) | Reprints & Permissions
1614156	Chinese cultural values and gift-giving behavior Wang Qian, Mohammed Abdur Razzaque, Kau Ah Keng (pp. 214-228) Keywords: China, Consumer behaviour, National cultures ArticleType: Research paper View HTML | View PDF (469 KB) | Reprints & Permissions
1614157	Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps Mosad Zineldin, Sarah Philipson (pp. 229-241) Keywords: Marketing mix, Marketing strategy, Relationship marketing ArticleType: Research paper View HTML | View PDF (225 KB) | Reprints & Permissions
1614158	Teleshopping adoption by Spanish consumers Carla Ruiz Mafé, Silvia Sanz Blas (pp. 242-250) Keywords: Consumer behaviour, Home shopping, Spain, Teleshopping ArticleType: Research paper View HTML | View PDF (218 KB) | Reprints & Permissions

Book Review

Humor in Advertising: A Comprehensive Analysis

Item No:	Item Information
1614151	Humor in Advertising: A Comprehensive Analysis Journal: Journal of Consumer Marketing Vol : 24 Issue: 4 Author(s): Joyce M. Wolburg View HTML

Public Relations Strategy (2nd ed.)

Item No:	Item Information
1614152	Public Relations Strategy (2nd ed.) Journal: Journal of Consumer Marketing Vol : 24 Issue: 4 Author(s): Kirk Hazlett View HTML

Editorial

Editorial

Item No:	Item Information
1614159	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 4 Author(s): Richard C. Leventhal View HTML

Computer currency

Internet crooks are growing bolder

Item No:	Item Information
1614160	Internet crooks are growing bolder Journal: Journal of Consumer Marketing Vol : 24 Issue: 4 Author(s): Robert Jameson View HTML

Internet currency

If you want a web presence, where do you get a URL?

Item No:	Item Information
1614161	If you want a web presence, where do you get a URL? Journal: Journal of Consumer Marketing Vol : 24 Issue: 4 View HTML