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International Marketing Review

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Volume 24 Issue 4

Published: 2007 | Start Page: 384

Special Issue: Contemporary thinking, topics and trends in international branding – Part II

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Articles

Articles
Article No:	Article Information:
1615765	Multiple roles for branding in international marketing Ho Yin Wong, Bill Merrilees (pp. 384-408) Keywords: Australia, Brand management, Brands, International marketing ArticleType: Research paper View HTML \| View PDF (143 KB) \| Reprints & Permissions
1615766	Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter? Leila Hamzaoui Essoussi, Dwight Merunka (pp. 409-426) Keywords: Brand image, Country of origin, Customer behaviour, Emerging markets ArticleType: Research paper View HTML \| View PDF (116 KB) \| Reprints & Permissions
1615767	Extending the view of brand alliance effects: An integrative examination of the role of country of origin Christian Bluemelhuber, Larry L. Carter, C. Jay Lambe (pp. 427-443) Keywords: Brands, Country of origin, Strategic alliances ArticleType: Research paper View HTML \| View PDF (107 KB) \| Reprints & Permissions
1615768	Asian brands without borders: regional opportunities and challenges Julien Cayla, Giana M. Eckhardt (pp. 444-456) Keywords: Brands, Culture, Globalization, Marketing, South Asia, South East Asia ArticleType: Research paper View HTML \| View PDF (90 KB) \| Reprints & Permissions
1615769	Aesthetic theory and logo design: examining consumer response to proportion across cultures Narelle Pittard, Michael Ewing, Colin Jevons (pp. 457-473) Keywords: Australia, Consumer behaviour, Logos, National cultures, Singapore, South Africa ArticleType: Research paper View HTML \| View PDF (341 KB) \| Reprints & Permissions
1615770	Cultural differences in brand designs and tagline appeals Jong Woo Jun, Hyung-Seok Lee (pp. 474-491) Keywords: Brands, Corporate identity, Culture, South Korea, United States of America ArticleType: Research paper View HTML \| View PDF (112 KB) \| Reprints & Permissions

Guest editorial

Contemporary thinking, topics and trends in international branding - Part II
Item No:	Item Information
1615771	Contemporary thinking, topics and trends in international branding - Part II Journal: International Marketing Review Vol : 24 Issue: 4 Special Issue: Contemporary thinking, topics and trends in international branding – Part II Author(s): Joseann Small, T.C. Melewar View HTML

List of reviewers

List of reviewers
Item No:	Item Information
1615772	List of reviewers Journal: International Marketing Review Vol : 24 Issue: 4 Special Issue: Contemporary thinking, topics and trends in international branding – Part II View HTML