| 1616080 |
Revisiting the pioneering market orientation model in an emerging economy
Musa Dwairi, Shahid N. Bhuian, Anthony Jurkus
(pp. 713-721)
Keywords:
Business performance,
Jordan,
Market orientation
ArticleType: Research paper
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(68 KB)
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| 1616081 |
The state of internet marketing research: A review of the literature and future research directions
John A. Schibrowsky, James W. Peltier, Alexander Nill
(pp. 722-733)
Keywords:
Internet,
Internet marketing,
Literature,
Research,
Worldwide web
ArticleType: Literature review
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(73 KB)
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| 1616082 |
Researching vulnerability: what about the researcher?
Hilary Downey, Kathy Hamilton, Miriam Catterall
(pp. 734-739)
Keywords:
Consumer behaviour,
Ethics,
Interviews
ArticleType: Viewpoint
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(55 KB)
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| 1616083 |
An empirical examination of the pricing policies and their antecedents in the services sector
George J. Avlonitis, Kostis A. Indounas
(pp. 740-764)
Keywords:
Greece,
Pricing policy,
Services
ArticleType: Research paper
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(136 KB)
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| 1616084 |
Identity studies: multiple perspectives and implications for corporate-level marketing
Hong-Wei He, John M.T. Balmer
(pp. 765-785)
Keywords:
Corporate identity,
Marketing
ArticleType: Conceptual paper
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(115 KB)
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| 1616085 |
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
Leonidas C. Leonidou, Dayananda Palihawadana, Michael A. Talias
(pp. 786-820)
Keywords:
China,
Consumer behaviour,
Country of origin,
United Kingdom,
United States of America
ArticleType: Research paper
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(181 KB)
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| 1616086 |
Customer orientation and salesperson performance
Mark E. Cross, Thomas G. Brashear, Edward E. Rigdon, Danny N. Bellenger
(pp. 821-835)
Keywords:
Customer orientation,
Sales performance
ArticleType: Research paper
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(134 KB)
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| 1616087 |
Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty
Ruben Chumpitaz Caceres, Nicholas G. Paparoidamis
(pp. 836-867)
Keywords:
Customer loyalty,
Relationship marketing,
Relationship marketing,
Trust
ArticleType: Research paper
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(277 KB)
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| 1616088 |
Market orientation versus innovative culture: two routes to superior brand performance
Aron O'Cass, Liem Viet Ngo
(pp. 868-887)
Keywords:
Australia,
Brand management,
Innovation,
Market orientation,
Organizational culture
ArticleType: Research paper
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(132 KB)
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| 1616089 |
An assessment of product class involvement in food-purchasing behavior
Andreas C. Drichoutis, Panagiotis Lazaridis, Rodolfo M. Nayga Jr
(pp. 888-914)
Keywords:
Consumer behaviour,
Food products,
Shopping
ArticleType: Research paper
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(407 KB)
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| 1616090 |
Buyer satisfaction with relational exchange across the relationship lifecycle
Civilai Terawatanavong, Gregory J. Whitwell, Robert E. Widing
(pp. 915-938)
Keywords:
Customer satisfaction,
Relationship marketing
ArticleType: Research paper
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(175 KB)
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| 1616091 |
Exploring collaboration between sales and marketing
Ken Le Meunier-FitzHugh, Nigel F. Piercy
(pp. 939-955)
Keywords:
Business performance,
Marketing,
Sales
ArticleType: Research paper
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(168 KB)
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| 1616092 |
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Lynne Eagle, Philip J. Kitchen, Sandy Bulmer
(pp. 956-970)
Keywords:
Advertising agencies,
Brands,
Integrated marketing communications
ArticleType: Research paper
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(167 KB)
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