| 1616093 |
In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation
Adam Lindgreen, Peder Frederiksen
(pp. 417-420)
Keywords:
Financial services,
Market segmentation,
Regression analysis
ArticleType: Viewpoint
View HTML
|
View PDF
(48 KB)
| Reprints & Permissions
|
| 1616094 |
Who are “innovators” and do they matter?: A critical review of the evidence supporting the targeting of “innovative” consumers
Heath McDonald, Frank Alpert
(pp. 421-435)
Keywords:
Consumer behaviour,
Innovation,
Market segmentation,
Marketing planning,
Marketing strategy
ArticleType: Conceptual paper
View HTML
|
View PDF
(96 KB)
| Reprints & Permissions
|
| 1616095 |
University performance and strategic marketing: an extended study
Kevin L. Hammond, Harry A. Harmon, Robert L. Webster
(pp. 436-459)
Keywords:
Business schools,
Marketing planning,
Marketing strategy,
United States of America,
Universities
ArticleType: Research paper
View HTML
|
View PDF
(111 KB)
| Reprints & Permissions
|
| 1616096 |
Public sector business support providers: marketing business support to the ethnic business sector
Lisa Emslie, Richard Bent
(pp. 460-482)
Keywords:
Business support services,
Ethnic minorities,
Marketing,
Marketing strategy,
United Kingdom
ArticleType: Research paper
View HTML
|
View PDF
(135 KB)
| Reprints & Permissions
|
| 1616097 |
Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners
Norman Peng, Chris Hackley
(pp. 483-498)
Keywords:
Communications,
Consultants,
Marketing,
Politics,
Taiwan,
United Kingdom
ArticleType: Research paper
View HTML
|
View PDF
(266 KB)
| Reprints & Permissions
|
| 1616098 |
“Guanxi?”, government and corporate reputation in China: Lessons for international companies
Ying Fan
(pp. 499-510)
Keywords:
China,
Corporate image,
Relationship marketing
ArticleType: Conceptual paper
View HTML
|
View PDF
(89 KB)
| Reprints & Permissions
|
| 1616099 |
Benefit-feature segmentation: a tool for the design of supply-chain strategy
Mario Duarte Canever, Hans van Trijp, Ivo van der Lans
(pp. 511-533)
Keywords:
Brazil,
Market segmentation,
Marketing planning,
Marketing strategy,
Supply chain management
ArticleType: Research paper
View HTML
|
View PDF
(127 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite