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Asia Pacific Journal of Marketing and Logistics

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Articles

Articles

Article No:	Article Information:
1617017	The effect of message appeals countering unrealistic optimism on purchase intentions: A cross-national study Chanthika Pornpitakpan, Robert T. Green (pp. 207-226) Keywords: Advertising effectiveness, Purchasing, Self-esteem, Singapore, Thailand, United States of America ArticleType: Research paper View HTML | View PDF (273 KB) | Reprints & Permissions
1617018	Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: Evidence from Vietnam Trang T.M. Nguyen, Tho D. Nguyen, Nigel J. Barrett (pp. 227-239) Keywords: Consumer behaviour, Shopping, Supermarkets, Transitional management, Vietnam ArticleType: Research paper View HTML | View PDF (159 KB) | Reprints & Permissions
1617019	Supply chain coordination issues: an SAP-LAP framework Arshinder, Arun Kanda, S.G. Deshmukh (pp. 240-264) Keywords: Flexible organizations, Situation analysis, Supply chain management ArticleType: Case study View HTML | View PDF (327 KB) | Reprints & Permissions
1617020	Ethnically targeted advertising: views of those not targeted Ernest Cyril de Run (pp. 265-285) Keywords: Advertising, Chinese people, Ethnic groups, Malaysia, Target markets ArticleType: Research paper View HTML | View PDF (405 KB) | Reprints & Permissions
1617021	Moderating effects of parent control on international joint ventures’ strategic objectives and performance Jeryl Whitelock, Hui Yang (pp. 286-306) Keywords: Joint ventures, Knowledge management, Parent companies, Performance management ArticleType: Research paper View HTML | View PDF (206 KB) | Reprints & Permissions
1617220	An in-depth examination of China's advertising regulation system Zhihong Gao (pp. 307-323) Keywords: Advertising standards, China, Laws ArticleType: General review View HTML | View PDF (123 KB) | Reprints & Permissions
1617022	An in-depth examination of China's advertising regulation system (pp. 307-323) Keywords: ArticleType: General review View HTML | View PDF (123 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1617221	Editorial Journal: Asia Pacific Journal of Marketing and Logistics Vol : 19 Issue: 3 Author(s): Ian Phau View HTML

Call for papers

Special Issue on Advertising and promotion in "new" Asia

Item No:	Item Information
1617222	Special Issue on Advertising and promotion in "new" Asia Journal: Asia Pacific Journal of Marketing and Logistics Vol : 19 Issue: 3 View HTML