| 1617089 |
Strategic purchasing and the evaluation of “problem” key supply relationships: what do key suppliers need to know?
Andrew Pressey, Nikolaos Tzokas, Heidi Winklhofer
(pp. 282-294)
Keywords:
Buyer-seller relationships,
Purchasing,
Supply chain management
ArticleType: Research paper
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(171 KB)
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| 1617090 |
Increasing returns and marketing strategy in the twenty-first century: Nokia versus Microsoft versus Linux
Chong Ju Choi, Carla C.J.M. Millar, Robert Ting-Jieh Chu, Ron Berger
(pp. 295-301)
Keywords:
Marketing strategy,
Mobile communication systems,
Rate of return,
World economy
ArticleType: Conceptual paper
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(146 KB)
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| 1617091 |
A meta-analysis of the relationship between sales orientation-customer orientation (SOCO) and salesperson job performance
Fernando Jaramillo, Daniel M. Ladik, Greg W. Marshall, Jay Prakash Mulki
(pp. 302-310)
Keywords:
Customer orientation,
Performance management,
Relationship marketing,
Selling
ArticleType: Research paper
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(123 KB)
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| 1617092 |
The relationship of facets of salesperson job satisfaction with affective organizational commitment
James Boles, Ramana Madupalli, Brian Rutherford, John Andy Wood
(pp. 311-321)
Keywords:
Gender,
Job satisfaction,
Sales force
ArticleType: Research paper
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(152 KB)
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| 1617093 |
An integrated study of entrepreneurs' opportunism
Shueh-Chin Ting, Cheng-Nan Chen, Darrell E. Bartholomew
(pp. 322-335)
Keywords:
Entrepreneurs,
Marketing opportunities,
Partnership,
Relationship marketing,
Retailers,
Suppliers
ArticleType: Research paper
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(172 KB)
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| 1617094 |
Adoption of environmental innovations at US power plants
Allen S. Bellas, Nancy J. Nentl
(pp. 336-341)
Keywords:
Industrial marketing,
Innovation,
Pollution control,
United States of America
ArticleType: Case study
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(87 KB)
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| 1617095 |
Low attention advertising processing in B2B markets
Morten Bach Jensen, Anna Lund Jepsen
(pp. 342-348)
Keywords:
Advertising,
Advertising effectiveness,
Organizational buying behaviour
ArticleType: Case study
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(145 KB)
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