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Journal of Product & Brand Management

Volume 16 Issue 4

Published: 2007 | Start Page: 220

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Articles

Articles
Article No: Article Information:
1617103 Profiting from mega-trends
Dave Florin, Barry Callen, Sean Mullen, Jeane Kropp (pp. 220-225)
Keywords: Brand management, Brands, Consumerism, Economic trends, Target markets
ArticleType: Viewpoint
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1617104 Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
Sri Beldona, Scott Wysong (pp. 226-235)
Keywords: Brands, Generics, Shops
ArticleType: Research paper
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1617105 The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
Philippa Hankinson, Wendy Lomax, Chris Hand (pp. 236-246)
Keywords: Brands, Charities, Time-based management, United Kingdom
ArticleType: Research paper
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1617106 Gray marketing and its impacts on brand equity
Hsiu-Li Chen (pp. 247-256)
Keywords: Brand equity, Grey marketing, International trade
ArticleType: Research paper
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1617107 Logical brand management in a dynamic context of growth and innovation
Marc Logman (pp. 257-268)
Keywords: Brand management, Business development, Innovation, Risk management
ArticleType: Case study
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1617108 Antecedents to consumer reference price orientation: an exploratory investigation
Tong Yin, Audhesh K. Paswan (pp. 269-279)
Keywords: Consumer behaviour, Prices, Pricing policy, Product specification, Shopping
ArticleType: Research paper
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1617109 A study of time limited price promotions
James Devlin, Christine Ennew, Sally McKechnie, Andrew Smith (pp. 280-285)
Keywords: Experimentation, Pricing, Promotional methods, Time measurement
ArticleType: Research paper
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1617110 The case of “difficult” brands
Paul Harrison, Nicole Hartley (pp. 286-287)
Keywords: Brand loyalty, Brands, Consumer behaviour
ArticleType: General review
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1617111 The innovation challenge at Durable Surface Corporation
Dennis Pitta (pp. 288-292)
Keywords: Competitive strategy, Innovation, Market orientation
ArticleType: Case study
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Book Review

Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
Item No: Item Information
1617102 Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands
Journal: Journal of Product & Brand Management
Vol : 16 Issue: 4
Author(s): Audhesh Paswan
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Editorial

Editorial
Item No: Item Information
1617265 Editorial
Journal: Journal of Product & Brand Management
Vol : 16 Issue: 4
Author(s): Richard C. Leventhal
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