| 1621016 |
Marketing and corporate social responsibility within food stores
Peter Jones, Daphne Comfort, David Hillier
(pp. 582-593)
Keywords:
Corporate social responsibility,
Food industry,
Marketing,
Retailers,
United Kingdom
ArticleType: Case study
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(85 KB)
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| 1621017 |
Exploring rhetoric: alcohol and Absolut Vodka advertisements
Alexandra J. Kenyon, Pollyanna L. Hutchinson
(pp. 594-607)
Keywords:
Advertising,
Alcoholic drinks,
Rhetoric
ArticleType: Research paper
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(2562 KB)
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| 1621018 |
Evolution and limitations of primary mathematical models in predictive microbiology
Hao Li, Guozhong Xie, Alan Edmondson
(pp. 608-626)
Keywords:
Mathematical modelling,
Microbiology,
Predictive process
ArticleType: Literature review
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(130 KB)
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| 1621019 |
Service quality and training: a pilot study
Des Monk, Daniella Ryding
(pp. 627-636)
Keywords:
Coffee,
Customer loyalty,
Customer services quality,
Shops,
Workplace training
ArticleType: Research paper
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(77 KB)
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| 1621020 |
In search of greener pastures: Al-Marai and dairy food business in Saudi Arabia
Muhammad Asad Sadi, Joan C. Henderson
(pp. 637-647)
Keywords:
Dairy products,
Marketing strategy,
Saudi Arabia
ArticleType: Case study
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(121 KB)
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| 1621021 |
Changes in family dynamics predict purchase and consumption
Kenneth C. Herbst, John L. Stanton
(pp. 648-655)
Keywords:
Consumer psychology,
Family,
Food industry,
Marketing
ArticleType: Research paper
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(68 KB)
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