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Journal of Services Marketing

Volume 21 Issue 5

Published: 2007 | Start Page: 295


Special Issue: Business to business services: multiple markets and multi-disciplinary perspectives for the twenty-first century
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Articles

Articles
Article No: Article Information:
1621023 Services business markets: a further view of a new reality or a blurred landscape?
Katherine Tyler, Mark Patton, Marco Mongiello, Derek Meyer (pp. 295-303)
Keywords: Business-to-business marketing, Services, Services marketing
ArticleType: Literature review
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1621024 Service packaging: key to successful provisioning of ICT business solutions
Mika Hyötyläinen, Kristian Möller (pp. 304-312)
Keywords: Communication technologies, Customer service management
ArticleType: Research paper
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1621025 An assessment of customer service in business-to-business relationships
Judy Zolkiewski, Barbara Lewis, Fang Yuan, Jing Yuan (pp. 313-325)
Keywords: Business-to-business marketing, Customer service management, Customer services quality
ArticleType: Research paper
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1621026 The shift in sales organizations in business-to-business services markets
Arun Sharma (pp. 326-333)
Keywords: Business-to-business marketing, Customer service management, Sales automation, Sales force
ArticleType: Research paper
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1621027 The role of trust in financial services business relationships
Katherine Tyler, Edmund Stanley (pp. 334-344)
Keywords: Banking, Business-to-business marketing, Financial services, Trust
ArticleType: Research paper
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1621028 A re-examination of the relationship between value, satisfaction and intention in business services
Graham Whittaker, Lesley Ledden, Stavros P. Kalafatis (pp. 345-357)
Keywords: Customer satisfaction, Management consultancy, Services
ArticleType: Research paper
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1621029 Segment differences in the asymmetric effects of service quality on business customer relationships
Simona Stan, Kenneth R. Evans, Charles M. Wood, Jeffrey L. Stinson (pp. 358-369)
Keywords: Business-to-business marketing, Customer services quality
ArticleType: Research paper
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1621030 Key drivers of university-industry relationships: the role of organisational compatibility and personal experience
Carolin Plewa, Pascale Quester (pp. 370-382)
Keywords: Australia, Business-to-business marketing, Relationship marketing, Universities
ArticleType: Research paper
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Executive summary and implications for managers and executives

Executive summary and implications for managers and executives
Item No: Item Information
1621031 Executive summary and implications for managers and executives
Journal: Journal of Services Marketing
Vol : 21 Issue: 5
Special Issue: Business to business services: multiple markets and multi-disciplinary perspectives for the twenty-first century
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