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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1621033	Playing the zero-sum game with diversity: who's the worthiest of them all? Joyce M. Wolburg (pp. 261-263) Keywords: African Americans, Equal opportunities, Ethnic groups, Hispanics, Native Americans ArticleType: Viewpoint View HTML | View PDF (54 KB) | Reprints & Permissions
1621034	A comparison of consumer decision-making behavior of married and cohabiting couples Nabil Razzouk, Victoria Seitz, Karen Prodigalidad Capo (pp. 264-274) Keywords: Advertising effectiveness, Consumer behaviour, Decision making, Dual-career couples, Marriage ArticleType: Research paper View HTML | View PDF (789 KB) | Reprints & Permissions
1621035	Impact of status brand strategy on materialism in Thailand Thirarut Sangkhawasi, Lalit M. Johri (pp. 275-282) Keywords: Brands, Business ethics, Consumer behaviour, Corporate social responsibility, Thailand ArticleType: Research paper View HTML | View PDF (105 KB) | Reprints & Permissions
1621036	Consumer opinion and effectiveness of direct-to-consumer advertising Deborah F. Spake, Mathew Joseph (pp. 283-293) Keywords: Advertising, Consumer behaviour, Pharmaceutical products, Public policy ArticleType: Research paper View HTML | View PDF (120 KB) | Reprints & Permissions
1621037	Consumer reactance against loyalty programs Mark Wendlandt, Ulf Schrader (pp. 293-304) Keywords: Loyalty schemes, Relationship marketing ArticleType: Research paper View HTML | View PDF (267 KB) | Reprints & Permissions
1621038	Baby boom consumers and technology: shooting down stereotypes Jenni Niemelä-Nyrhinen (pp. 305-312) Keywords: Baby boomer generation, Communication technologies, Experience ArticleType: Research paper View HTML | View PDF (108 KB) | Reprints & Permissions
1621039	The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry Rick Ferguson, Kelly Hlavinka (pp. 313-321) Keywords: Customer loyalty, Loyalty schemes, Relationship marketing, United States of America ArticleType: Case study View HTML | View PDF (159 KB) | Reprints & Permissions

Book Review

Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies

Item No:	Item Information
1621032	Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies Journal: Journal of Consumer Marketing Vol : 24 Issue: 5 Author(s): Vaidotas Lukosius View HTML

Editorial

Editorial

Item No:	Item Information
1621040	Editorial Journal: Journal of Consumer Marketing Vol : 24 Issue: 5 Author(s): Richard C. Leventhal View HTML

Computer currency

One part computer plus one part technology equals cheap phone calls

Item No:	Item Information
1621041	One part computer plus one part technology equals cheap phone calls Journal: Journal of Consumer Marketing Vol : 24 Issue: 5 View HTML

Internet currency

Now better tools for communications in the new media

Item No:	Item Information
1621042	Now better tools for communications in the new media Journal: Journal of Consumer Marketing Vol : 24 Issue: 5 View HTML