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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1621955	An analysis of the repositioning of the “BMW Mini” brand C. Simms, P. Trott (pp. 297-309) Keywords: Brand image, Brands, Cars, Consumer behaviour ArticleType: Research paper View HTML | View PDF (253 KB) | Reprints & Permissions
1622134	Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann (pp. 310-320) Keywords: Brand management, Brands, Employee behaviour ArticleType: Research paper View HTML | View PDF (230 KB) | Reprints & Permissions
1621957	Does Diageo make your Guinness taste better? Laurent Muzellec, Mary Lambkin (pp. 321-333) Keywords: Brand identity, Brand image, Case studies, Corporate branding ArticleType: Case study View HTML | View PDF (236 KB) | Reprints & Permissions
1621958	How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations Cochen Wu, Yung-Chien Yen (pp. 334-341) Keywords: Brand awareness, Brand extensions, Brand identity, Consumer behaviour ArticleType: Research paper View HTML | View PDF (129 KB) | Reprints & Permissions
1621959	New consumers need new brands John Burnett, R. Bruce Hutton (pp. 342-347) Keywords: Brand management, Brands, Consumer marketing ArticleType: Viewpoint View HTML | View PDF (91 KB) | Reprints & Permissions
1621960	Format effects in volume discounts to consumers Béatrice Parguel, Pauline De Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet (pp. 348-357) Keywords: Benefits, Consumer marketing, Costs, Discounts, Promotional methods ArticleType: Research paper View HTML | View PDF (145 KB) | Reprints & Permissions
1621961	The current status of course offerings in pricing in the business curriculum Patrick H. McCaskey, Donald L. Brady (pp. 358-361) Keywords: Business studies, Curriculum development, Marketing strategy, Prices, Pricing ArticleType: Research paper View HTML | View PDF (67 KB) | Reprints & Permissions
1621956	Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding (pp. 310-320) Keywords: ArticleType: Research paper View HTML | View PDF (230 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosPrivate Label Strategy: How to Meet the Store Brand Challenge

Item No:	Item Information
1621954	Edited by Geoffrey P. LantosPrivate Label Strategy: How to Meet the Store Brand Challenge Journal: Journal of Product & Brand Management Vol : 16 Issue: 5 Author(s): Sylvia Keyes View HTML

Editorial

Editorial

Item No:	Item Information
1621962	Editorial Journal: Journal of Product & Brand Management Vol : 16 Issue: 5 Author(s): Richard C. Leventhal View HTML