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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal

Volume 10 Issue 4

Published: 2007 | Start Page: 341


Special Issue: Brand, identity and reputation in SMEs and entrepreneurial organisations
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Articles

Articles
Article No: Article Information:
1626423 Brand, organisational identity and reputation in SMEs: an overview
Temi Abimbola, Christine Vallaster (pp. 341-348)
Keywords: Corporate branding, Corporate identity, Entrepreneurialism, Small to medium-sized enterprises
ArticleType: General review
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1626424 The corporate brand naming process in the net economy
Tobias Kollmann, Christina Suckow (pp. 349-361)
Keywords: Brand management, Brand names, Corporate branding, Electronic commerce, Entrepreneurialism, Internet marketing
ArticleType: Research paper
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1626425 Communicating brand personality: are the web sites doing the talking for food SMEs?
Robert Ankomah Opoku, Russell Abratt, Mike Bendixen, Leyland Pitt (pp. 362-374)
Keywords: Brand image, Product management, Product positioning, Restaurants, Small to medium-sized enterprises
ArticleType: Research paper
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1626426 Organisational marketing in the creative industries
Shaun Powell, Sean Ennis (pp. 375-389)
Keywords: Corporate branding, Corporate identity, Corporate image, Marketing strategy, Small to medium-sized enterprises
ArticleType: Research paper
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1626427 A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
Rodney C. Runyan, Patricia Huddleston, Jane L. Swinney (pp. 390-402)
Keywords: Brand identity, Community behaviour, Small enterprises, Social capital, United States of America
ArticleType: Research paper
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1626428 A theory of brand-led SME new venture development
Bill Merrilees (pp. 403-415)
Keywords: Brands, Business development, Business formation, Entrepreneurialism, Small enterprises
ArticleType: Research paper
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1626429 Brand, organization identity and reputation: SMEs as expressive organizations: A resources-based perspective
Temi Abimbola, Akin Kocak (pp. 416-430)
Keywords: Brand management, Entrepreneurialism, Small to medium-sized enterprises, United Kingdom
ArticleType: Research paper
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