| 1628110 |
“i-Branding”: developing the internet as a branding tool
Geoffrey J. Simmons
(pp. 544-562)
Keywords:
Brands,
Internet
ArticleType: Literature review
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(158 KB)
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| 1628111 |
An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
Bill Chitty, Steven Ward, Christina Chua
(pp. 563-580)
Keywords:
Australia,
Brand loyalty,
Customer satisfaction,
Tourism
ArticleType: Research paper
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(108 KB)
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| 1628112 |
Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
Y.H. Wong, Humphry Hung, Wing-ki Chow
(pp. 581-596)
Keywords:
Buyer-seller relationships,
Financial services,
Hong Kong,
Knowledge sharing
ArticleType: Research paper
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(99 KB)
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| 1628113 |
Influences on supplier repurchase selection of UK importers
Donna Gill, B. (Ram) Ramaseshan
(pp. 597-611)
Keywords:
Imports,
Supplier relations,
Suppliers,
United Kingdom,
Wines
ArticleType: Research paper
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(95 KB)
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| 1628114 |
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou
(pp. 612-631)
Keywords:
Effectiveness,
Greece,
Hotels,
Marketing information systems,
Measuring instruments
ArticleType: Research paper
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(118 KB)
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| 1628115 |
Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja, D.N. Siriba
(pp. 632-642)
Keywords:
Distribution management,
Geographic Information Systems,
Kenya,
Market segmentation,
Marketing planning
ArticleType: Case study
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(708 KB)
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