| 1628163 |
Internationalization of services: identifying the building-blocks for future research
Rajshekhar G. Javalgi, Charles L. Martin
(pp. 391-397)
Keywords:
International business,
Market entry,
Performance management,
Resources,
Service industries
ArticleType: Viewpoint
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(363 KB)
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| 1628164 |
The internationalization of hospitality firms: factors influencing a franchise decision-making process
Levent Altinay
(pp. 398-409)
Keywords:
Decision making,
Ethnocentrism,
Franchising,
Hospitality services,
International business
ArticleType: Research paper
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(188 KB)
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| 1628165 |
Service quality and satisfaction: an international comparison of professional services perceptions
Linda C. Ueltschy, Michel Laroche, Axel Eggert, Uta Bindl
(pp. 410-423)
Keywords:
Competitive advantage,
Cross-cultural studies,
Customer satisfaction,
Customer services quality,
Professional services
ArticleType: Research paper
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(376 KB)
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| 1628166 |
International market selection: measuring actions instead of intentions
Nicholas Alexander, Mark Rhodes, Hayley Myers
(pp. 424-434)
Keywords:
Econometrics,
International marketing,
Services marketing,
Strategic choices
ArticleType: General review
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(164 KB)
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| 1628167 |
Positioning strategies of international and multicultural-oriented service brands
Charles Blankson, Stavros P. Kalafatis
(pp. 435-450)
Keywords:
Credit cards,
Financial services,
Product positioning,
Research methods,
Services,
United Kingdom
ArticleType: Research paper
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(152 KB)
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| 1628168 |
The service encounter in a multi-national context
Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult, William Hauser
(pp. 451-461)
Keywords:
Business strategy,
International business,
Services marketing
ArticleType: Research paper
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(235 KB)
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